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net neutrality
digital trends
web surfers
shopping malls
three quarters
google
social networking
low budget
great news
local businesses
bad news
Online Advertising Statistics About Local Businesses From Which You Can Profit
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The good news: According to Emarketer, seventy per cent of households in the United States alone now use the Internet as an information source when shopping locally for products and services.

The bad news: According to Digital Trends, local businesses in the United States alone plan to spend only sixteen per cent of their ad budget for promotion online.

In case you haven’t noticed, there's a bit of a disconnect between those two statistics: to put it kindly, online advertising statistics indicate that while nearly three-quarters of Web surfers in the U.S. alone look for local business information online, their chances of finding what they’re looking for is less than one in five.

For local businesses looking to make sales, as well as for local customers looking for the products or services they need, that’s MEGA bad news.

What’s the cause of this? Online advertising statistics indicate that vast majority of local businesses have one or both these problems:

  • Too low-budget. Since they have to compete with the advertising budgets of shopping malls and national retail chains, most local businesses are fortunate if they can afford to make more than fifty copies of a flyer – and that doesn’t include the price of having them created. That’s probably also why so few of the local businesses that have figured out how to get online have Web sites that are truly worth looking at.
  • Too low-tech. With what they may have heard about blogging, social networking, Net neutrality, online marketing scams, and Google’s new “quality” standards, the handful of local business that are at least interested in getting online most likely have no idea where to start. Something as basic as getting the listing they’re entitled to on Google is “too technological” for them, not to mention buying the business name as a domain and getting Web hosting.

And now for the great news: There is a way that you can bring local businesses and local customers together very inexpensively – and get very nicely paid – if you know what to do. Online advertising statistics indicate that there is a ground-floor opportunity in local business marketing that contains what the wealthiest online marketers crave most: very low competition and very high profitability.

You can now learn how to teach local businesses how to get online affordably: how to get registered with Google and develop a dominating Web presence. Online advertising statistics indicate that it's a very smart passive income idea to connect local businesses with what local customers are looking for -- that way, EVERYONE wins!


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