In online marketing the customer should always come first. The customer is the lifeline for any online business and has been since the Internet's inception..

A customer who is satisfied with your performance and the way you handle their business will always come back. The customer is your bottom line and the livelihood, for your online business.

This is true in all types of business either online or a physical location. The customers needs and the fulfilling of those needs should be the only focus of your business.

A good business owner will do the necessary things he or she should to improve customer relations, this is time well spent . It is not a good thing to have a disgruntle customer, they can be devastating.

Any good business manager will tell you that customer relations is the number one priority for their business even though it may not show.

Today lots of online businesses put more emphases on making a profit and ignore the customers needs. Instead of giving the customer bits of enticing chocolates to keep them interested in coming back, they will soon lose interest and slowly drift away.

Targeting the customers interest and needs should be an online business owners first and foremost concern. This holds true for any business.

When setting up an online business the focus should be on the customers needs, doing research and keyword searches on what people are looking for will help you to pin point the direction your site needs to go.

Listen to your customer and their feedback to determine what products you should be offering them build a relationship with them through contact and communication, if not your business will most likely fail.

Learn the customers language by being a customer yourself. Most customers know what they want but don't know how to express their desires. That's when you step in and solve their problem or answer their question.

Dealing with a customer can be a daunting task, but you as a business owner need to learn how to deal delicately with this, because an unhappy customer can do a lot of destruction to your business with bad comments.

In order to keep your customer's happy do that little extra or go beyond expectations. Put that special touch on each transaction you make with your customer and they will come back to you for their online shopping.

Customer relations is the number one aspect you should concentrate on when thinking of starting or running a business. Without customers you don't have a business, and you may be out a lot of money from any investment, plus your precious time. So think first of the customer and the rest will come.