Reasons Why Brick And Mortar Stores Should Have Responsive Websites
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Brick and mortar stores refer to the neighbourhood salon, grocery store, plumber, or veterinarian; any business that needs a physical representation and a face-to-face interaction. Almost all of these businesses are somehow trying to have online presence through various channels. However, why is it better for them to own a responsive website?

First of all, a website with a responsive design simply means that the configuration of the website will work properly and viewed clearly with minimal effort across all devices. It involves only one development that is well-thought out instead of making another one for mobile, so that regardless if the user views it on a desktop or a mobile device, the website should automatically retract to accommodate the resolution of images and content. This is actually a great idea not just for ‘brick and mortar’ businesses, but for all other businesses as well.

Maximise and Save Business Costs

With the endless advances in technology and devices, it is definitely not easy to keep up. It is truly impractical for small and medium enterprises to create different website versions for each device on the market. To save time and money from the beginning, why not design a website that would stand the test of evolution? Especially if you have a minimal budget for a website, invest wisely on it now and reap an amazing return later on. Prevent losing visitors with a website that’s hard to use, and even add more just by taking that extra effort to optimize your website design.

Aside from this, to have a higher success rate of being found by potential customers, you definitely need to consider that your website is friendly to search engines. How do you stretch your budget to do this? Luckily, there are a variety of free SEO tools online that can help you go to the top of search results when people search for your offerings. You do not need to spend a lot to maximise returns; you just need a well-planned, proper strategy for online presence.

Mobile Usage is Booming

Internet surfing, shopping, social media, interactions; everything can now be done through mobile devices. There is a significantly overwhelming growth in mobile usage, and all businesses need to catch up. People search for things and services when they think about it randomly, say in their daily commute, while eating out, or waiting in line. They want quick information at their fingertips. You surely want to be right there at the top of their list, at the perfect time without any frustrating navigations and provide them what they need, right? This is to show the importance of utilising free SEO tools; you want to be easily searchable and at the top of their list. While most of them are still in the traditional website phase, you have to act now and start building your name by creating a design so easy and comprehensive, that it will gain a very high customer recall.

To Entice, Engage, and Encourage

The main goal is to make it an enjoyable experience so that your visitors are enticed, engaged, and encouraged to use and share. This means higher rankings and higher profitability for you! Just make it simple, easy to read and navigate without a need for resizing and panning when used on different devices. Achieving this will definitely make your users happy, and they will spread the word and therefore, gain you more users. People usually share on social media, so better take this into consideration. What if someone shared your desktop site and one of their friends could not view it properly when using her mobile phone? This is frustrating and would definitely make your users unhappy, and search engines would notice that, lowering your ranking.

A minimal budget to work on should not limit you to stay ahead of competition. You cannot expect your business to grow if it does not keep up with today’s advancements. Investing in a website development with a responsive design with the help of using free SEO tools is a practical, foolproof way to boost your business and tremendously increase conversion, especially for mobile users. Many businesses are still not making use of this, so take advantage and be one of the first; draw in those customers to you NOW.


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