Every two years, there is a survey that is completed of the top SEO experts in the field- speaking to people in all areas of the globe. These experts are asked to rank a number of different search ranking factors: over one hundred of them, in fact. They are then asked more in depth, specific questions about these ranking factors. These Seomoz ranking factors in the survey are compiled and the information released. By, you might ask, do these factors really matter to me? Will they change the way that approach my ad campaigns or how I run my business? The answer is that there are huge possibilities involved with the concept of these ranking factors.

The Seomoz ranking factors do not just look at the positive aspects of keyword and search rankings. The negatives are listed and ranked as well. The more that you know about how to find keywords, how to use them and what can affect your ranking, the better things can be for you. You don’t have to wonder about whether you are doing things that are considered bad for your company, you will see the negative actions as well as what are good actions in the opinion of the search engine optimization experts.

The top Seomoz ranking factors may not change a lot, with only a few subtle changes in the numbers and actual rankings. These ranking factors might not impact your entire campaign methods, but they should have some importance. To the good marketer, both the good and the bad might seem too obvious and that is fine, after all, the experts are all going to have some basic agreement on what is good and what is not as it relates to search engine optimization. While each expert might have a wild suggestion or two, for the most part, everyone pretty much agrees on what needs to be done.

As a beginner in the Internet marketing field, just learning the terminology and the keys, you might not be as concerned with the Seomoz ranking factors, or rather you will be but you will not be exactly aware that you are. Whether you read the Seomoz ranking factors as they are listed or not, they still matter. For instance, you know that having a diversity of link sources will be beneficial to your efforts without knowing that it ranked in the top five. You know that having a lot of downtime or if your site is not accessible to your customers is bad even though you may not know that it ranks in the top five of the malicious factors.

You don’t have to be an expert to understand how the Seomoz ranking factors are chosen- and you don’t have to necessarily agree with how the ranking numbers are reached. It can be simply enough to know both the good and the bad factors and implement them accordingly.