No matter what kind of business you are in, whether as an employee of a corporation or as an Independent Contractor running your own business, you are probably well aware that effective marketing is just as important as the product(s) you represent.  Don’t get me wrong, the product is the bottom line, but no matter how wonderful your product is if nobody knows about it you wont be able to sell it.  

That is where marketing comes in.  Marketing is the catch all word for “getting your message out” to your target audience.  Effective marketing is complicated, fluid and expensive.   

Corporations have Marketing Departments and advertising budgets.  They can afford to develop expensive marketing materials and broad, far- reaching advertising campaigns which really simplifies the process and makes them irrelevant to this conversation.  

I want to address all of the individuals who own, run and manage their own businesses from small business owners to Independent Contractors whose success is directly tied to their ability to target their customers accurately and then reach them effectively.  

First of all, let’s deal with competition.  Competition is good!  It means that you are in an industry that is well known, considered necessary and generally dynamic.   That’s good because half your job is already done for you, so you can spend your time, energy and budget on directing your targeted customers to yourself (the solution) without having to spend any time, energy or money on illuminating the need.  

The challenge for any and all marketers, especially small businesses and Independent Contractors (where a single mistake can be financially devastating), has always been to find the most “cost effective” method(s) of reaching potential customers.  However, everything changes including demographics, lifestyles, and economics.  Therefore, it is necessary to continuously search for great marketing ideas and new methods of reaching your prospects.  

The advent of the world wide web and the “social mediums” that it has spawned has become an incredibly useful and valuable method for reaching target audiences, provided you know how to utilize it.  Learning how can be time consuming and costly, but there are organizations available to walk you through the process.  The best marketing ideas will come to nothing if you cannot get them to the right audience for your product(s).  

I’ve spent a lot of time and made a lot of mistakes researching how to make money via the internet, and in the process, I found what I consider to be the single best and most cost effective way to learn how to make money through internet marketing.  If you wish to save a lot of time, energy and money, just click on one of the links in this article and you can learn what I learned.  

My interest is with Affiliate Internet Marketing.  However, if you already own a business, such as real estate, loan brokerage or any other commission sales and/or any other kind of small business, you can still learn exactly how to market your business effectively, online, utilizing the very same concepts I do as an Affiliate Internet Marketer.  

Good luck,  

Michael