This Article is About
exact keywords
google
obsessing
exact phrase
converts
phrases
internet marketing
traffic
landing page
The Importance Of Analytics In Internet Marketing
Join 1000's of Authors at StreetArticles Today!

The Importance Of Analytics In Internet Marketing

Is the importance of analytics in Internet Marketing obvious to you? The obvious part is in determining if you site is getting enough traffic, and is it converting. There is however much more to it than this.

We need to know which site and even which page is sending the traffic that lands on our landing page. Those that send a lot of traffic should be copied in terms of style and the type s of keywords that were used. However we need to go even deeper than this. We want to know what the exact keywords were that our converts typed in order to find us in the first place. If we can manage to track this we will know which expressions are the most effective to use as our keywords or phrases.

Initially we know where our traffic is going to come from it will be the keywords we have optimized our pages and articles and site for. However due to the propensity of Google to use a related word or phrase over time we will have less clarity and less certainty about the exact phrase our visitors are typing. This feature which is great for adding traffic is taking away some of the effect of having highly targeted traffic.

Therefore we need to use Google analytics, and check the keywords being used by our actual visitors and see which groups of keywords are converting the best, and which are not. Our efforts in writing articles and back linking etc. should be directed towards those that give us the best return for our work in writing and linking in forums, blogs, social media etc.

We also need to be aware that obsessing over this is not a good use of our time as we can get lost in the details and losing focus on our goals is not a good thing. We need to always be balancing the importance of analytics in internet marketing against the need for focus and a plan to reach our goals. One of the best ways I have found to maintain this balance is by becoming a member of one of the better members only Internet Marketing Forums or clubs.

I find that I often have questions that need to be answered by someone with more experience than myself and choosing the right keywords really is a skill that is hard to learn on your own. These areas are fraught with risk and you may not have any business at all if you should get them wrong. One way to learn all of this is from a University style club which provides lessons on niche finding, keywords and the use of analytics too.


Street Talk

No comments present
You May Also Like
Top Website Traffic Techniques to Use
Whenever discussing the top website traffic techniques that one should use we will have quite a battle on our hands. Different specialists think that different approaches are better suited. The truth is always in the middle when faced with an argument and this fact is also reality when thinking about…
By: Sausra in  Internet and Businesses Online  >  Traffic Building   Mar 15, 2011  
0
  Likes: 0

Improving AdWords Clickthrough Rates
Getting better click rates in an AdWords campaign isn't as tough as you've been led to believe. Though different people use different indicators to judge the success of a campaign, clickthrough rates are usually high on the list. Using Groups of Ads Properly: You will find that some of your…
By: JJ Gallagher in  Internet and Businesses Online  >  Internet Marketing   May 26, 2011  
0
  Likes: 0

Find Competitors Keywords In Your Niche!
How can I find competitors' keywords?" is usually the question on the mind of every serious Internet marketer when they want to start a campaign. Of course, you know that your competitors' keywords can really make or mar your efforts at getting to the top of the search engines. You…
  Likes: 1

Work Online With Google
It is possible to work
By: Chris Evans in  Business  >  Entrepreneurialism   Oct 24, 2013  
0
  Likes: 1

Creating Your Own Google Page
Now it is easy to create your own Google Page, and it can be quite effective for getting the message out about your product, service or brand. Google has already created business pages for every existing business and even lists them on the very first page of local search results.…
2
  Likes: 0

How Much Does Being on the First Page Of Google Cost?
Google ranking is essential for any online business, though it may both make your business successful or ruin it. How to calculate the cost of being on the first page of Google? What can high Google ranking do for your business? Paid page ranking brings Google 37.7 million dollars of…
By: Intelex in  Internet and Businesses Online  >  Web Development   Dec 29, 2011  
4
  Likes: 12

Beat Google at Their Own Game
Google is constantly adding and changing and restricting and denying and redefining things all the time. It’s hard to keep up, let alone, get ahead. Google says that everything it does is for their ecosystem designed to benefit users, advertisers, and publishers. Well, one can only assume that the well…
By: Feemo in  Internet and Businesses Online  >  SEO   Sep 03, 2013  
4
  Likes: 3

The Easiest Way To Rank Fast In Google
Sometimes, getting ranked high in Google's search engine is a painfully slow process. It can take weeks, or months to rank in the top 10, let alone the top 3 for a keyword you're targeting. Unfortunately, there is no magic formula for ranking well or fast, for that matter. There…
By: Nathaniel Brenes in  Internet and Businesses Online   Mar 22, 2013  
5
  Likes: 2

make money online with google for free
Google has been the search engine king these days so now let me share to you how to make money online with google for free. In this way, you will use google not just for searching information but also for additional money making business or even a full time one.Google…
By: chamberlane altatis in  Internet and Businesses Online  >  Blogging   Nov 04, 2011  
1
  Likes: 6

Working Online Using Google
Did you know there are literally thousands of people working online using Google to make a living? The idea of working at home is a very attractive one isn't it? No more rolling out of bed on cold mornings at seven in the morning, no more traveling home in the…
By: Chris Evans in  Business  >  Entrepreneurialism   Oct 29, 2012  
4
  Likes: 2

Keyword Research Guide Using Google Adwords Tool
A guide to finding good key words and phrases. Choosing the appropriate keyword in your marketing promotions is an essential component of building and promoting your affiliate marketing business. One thing to realize when using the Google Adwords Tool your keyword research guide is that the results are a little…
  Likes: 10

Google & Bing To Penalize Websites For Too Much SEO
If you depend on SEO to appear higher in the search results, pay close attention. Google and Bing are working on a plan to attack the websites that focuses too much on SEO, or over optimization, and keyword spamming than providing good quality content to their users. Matt Cutts recently…
By: Pamela Briggs in  Internet and Businesses Online  >  SEO   Mar 20, 2012  
7
  Likes: 3

Google Seems to Be Ruthless With their New Policiies
Everyone is Familiar with Google. We use it in our daily lives every time we open up any type of internet browser. The Search engine has redefined the way we search for items on the internet for over a decade and some change. For those who pay a bit more…
By: iZero in  News and Society   Mar 01, 2012  
0
  Likes: 2

What Google Tells Your Customers - Like It Or Not!
Google is telling your customers all about your site before they even visit! Stick that in your pipe and smoke it. So what do you think? You think I made that title to entice you to read? Hell no! Im for real, read on or you could find yourself dropping…
By: Kenneth Shannon in  Internet and Businesses Online  >  SEO   Nov 26, 2011  
1
  Likes: 2

Google Music Outside The USA - What Really Works?
One of the difficult parts of turning to the internet for information is that there's so much of it out there, and much of it is conflicting, old, or confusing. Getting Google Music outside The USA is one of those situations. It's not like you can just go to Wikipedia…
By: Rodders Gillam in  Arts and Entertainment  >  Music   Nov 11, 2012  
2
  Likes: 1

Article Views: 2613    Report this Article