This Article is About
article marketing
advent of the internet
writing of articles
definition of marketing
decent idea
marketing marketing
word article
word of mouth
new technology
internet marketing
The Power Of Article Marketing - The Foundation For Online Success
Join 1000's of Authors at StreetArticles Today!

Article marketing is a very powerful tool that is very popular in the world of internet marketing, but what is article marketing? That's a great question and hopefully by the time you've finished reading this particular article, the concept will be much clearer for you.

A Definition Of Article Marketing

But, first of all, I think it would be a good idea to break the phrase down and examine the 2 primary words that from the phrase, article and marketing, separately.

When you think of the word "article", what comes to mind? I know for me, I always thought of articles as something one read in a newspaper or magazine or a similar type of publication. But, with the advent of the internet and the use of the internet as a marketing medium, the writing of articles is no longer associated with the print medium alone.

Articles now appear online in various formats, including article directories, web site pages, blogs, etc. The objective is really no different from traditional article writing, and that is to inform the reader and keep their interest up until the end of the article. However, the format of online articles has changed from the printed version due mainly to the way users read online as opposed to in print. Whereas readers tend to read an article in print fairly carefully, pretty much word for word, online article readers tend to scan more than read, so, in order to be effective, online articles need to be succinct, informative and short in order to maintain the reader's attention.

Hopefully, that gives you a decent idea of articles and how they've changed with the advent of the internet. Let's move on to a definition of marketing.

Marketing is all about getting a product or service from concept to customers and has been around, in one form or another, as long as man has been around. The methods have changed as new technology has been introduced, but the objective is still the same. Whereas word of mouth was the only medium at one point, we've since moved on to print and now are bombarded by marketing messages from all angles via the internet, television, radio, etc.

Bringing It All Together

Article marketing isn't a new concept, but has been around about as long as print media have been around. Local businesses would provide content free of charge to a newspaper, and, in return, the newspaper would print the business's contact information.

Article marketing on the internet is similar, in that a business or business owner provides content, and the article directory allows the author to publish contact information, usually in the form of a link to the product or service being marketed by the business. The article directories have guidelines that are sometimes fairly strict regarding the content, style, etc., of articles, and they are very strict as far as plagiarism is concerned. Articles should be a minimum of 400-500 words long (nearer 500 is better), and should provide something of value to the reader. Article directories can put your writing in front of millions of readers worldwide, and an added bonus is that most of them are free.

Marketing through the use of articles is a great way to drive traffic to your web site that can result in sales, subscriptions or whatever the ultimate goal of your marketing is, and is recognized as a vital tool in the field of search engine optimization.

I can provide you with more information on article marketing and how you can succeed through article marketing, so please take a look at this. For information on article marketing and getting started with making money online, visit my site, where I provide all the details you need to be successful online.

Street Talk

No comments present
You May Also Like
An Article Marketing How to Guide
If you're looking for an article marketing "How To" guide, I can definitely help you there. I'm an internet marketer and, as such, I use article marketing to pull tons of traffic to my websites every day and I want to show you how you can utilize this tool to…
By: Ty Johnson in  Internet and Businesses Online  >  Traffic Building   Sep 19, 2012  
  Likes: 35

Article Marketing Strategy
Strategies to help build your internet business by marketing your articles. Anyone doing business on the internet should have a good article marketing strategy as part of their affiliate marketing campaigns. Promoting your business by writing and submitting articles is one of the most productive means of driving traffic to…
  Likes: 24

Article Marketing Sites Made With Services, Forums, & News
There’s a lot of information out there to learn about article marketing. So here I’m going to tell you about article marketing sites made with services, forums, & news. Alongside that, I’m going to tell you about my favorite article directory called Street Articles (already made obvious by how you’re…
By: Hiram Cooper in  Internet and Businesses Online  >  Traffic Building   Jun 20, 2012  
  Likes: 11

Article Marketing Tips
Article marketing is basically writing articles aimed at enticing readers to visit your landing page. You write articles and submit them to article directories, your blogs or websites. If you write quality articles you will be getting traffic from your articles to your landing page. You will also help your…
By: Alex G in  Internet and Businesses Online  >  Affiliate Revenue   Jul 06, 2011  
  Likes: 5

Step By Step Article Marketing Training
Writing articles isn't as hard as you may think it is. I have put this little article marketing training guide together for those who have the motivation but lack the skills. Article marketing can be a fun and creative way to market your online business. The best part is, it's…
By: angie smith in  Internet and Businesses Online  >  Ezine Publishing   Nov 30, 2012  
  Likes: 7

Article Marketing is the Job 4 Me
Let me clarify this - Article Marketing is not a job in the sense that I have an employer, but since I have to work at it to make money, it does sort of meet the definition of a job. How does it pay? For a good while it paid…
By: Samuel Crumpton in  Business  >  Entrepreneurialism   Jun 10, 2011  
  Likes: 4

Make Money From Home: Article Marketing
There are alot of products to promote on the internet. I'm gonna show you a very simplified formula for article marketing. With this very basic step by step ritual, the sky is the limit. Anyone can do this kind of advertising and it don't cost anything. However, you do have…
By: angie smith in  Internet and Businesses Online   Dec 16, 2012  
  Likes: 8

Another Article Marketing Tip
I have another article marketing tip for you. Social backlinks are a great way to get some immediate exposure for your articles but did you know, in Google's eyes, they are a huge factor in determining your rank in the search engine? When Google sees a lot of people sharing…
By: Ty Johnson in  Internet and Businesses Online  >  Traffic Building   Sep 19, 2012  
  Likes: 31

Getting Started With Article Marketing
A few tips on marketing your business with articles One of the quickest free ways to drive visitors to your web pages is through article marketing. And the biggest reasons most affiliate marketers use and recommend writing articles is that they rank so well in the search engines. With good…
  Likes: 11

Article Marketing For Beginers
Article marketing Article marketing is writing articles about a niche that you are interested in, or about product that you are selling on your webpage or blog. Except writing for your website or blog, you can also write for article directories, such as Street Article or for other webmasters such…
By: Marko Mustac in  Internet and Businesses Online  >  Internet Marketing   Jun 28, 2012  
  Likes: 9

Benefits Of Using Article Marketing for Traffic
There are a variety of methods to drive traffic to your website, both free and paid. One of the most useful free methods is Article Marketing. From making use of submission site page rankings to building your reputation, the benefits of using Article Marketing for traffic make it one of…
By: Tricia in  Internet and Businesses Online  >  Traffic Building   Jul 30, 2012  
  Likes: 2

Are You Using Article Marketing To Drive Traffic?
Anyone can do article marketing. It doesn’t matter what you are selling, it can work with any product, service or idea you have. Article marketing is a highly effective means of advertising. Lets talk about the article itself, you can either write it yourself or hire someone to do it…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jun 22, 2011  
  Likes: 3

Will Article Marketing Help My Business
Benefits of writing articles to market my business. Many have likely already realized this but writing articles about your business or product is a quick and easy way to increase website traffic to your website. Article Marketing and writing articles is also a great way to gain quality backlinks for…
  Likes: 9

E - book Article Marketing
Promotional campaigns and marketing is changing by the minute. Today one can have great options and advertisement possibilities to work with. The writing business itself has changed to a new form or expression that complements technology. Printed books today are more of a collectible item than a form of expression…
By: Yessy Rigg Suarez in  Writing and Speaking  >  Article Marketing   Jul 05, 2012  
  Likes: 4

More Article Marketing Tips
Here are a few more article marketing tips that will help you keep your readers engaged and get them talking. Writing on topics that evoke passion from people is a great way to get the ball rolling. Often, titles make or break an article. Learning to push peoples buttons with…
By: Ty Johnson in  Internet and Businesses Online  >  Traffic Building   Sep 19, 2012  
  Likes: 13

Article Views: 1360    Report this Article