This Article is About
internet marketing strategy
pay per click advertising
viral marketing
free traffic
internet traffic
own accord
life blood
search engines
The Web Site Marketing Internet Business
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A web site marketing internet business can propel you from the cold, grey world of the daily commute to the warm, shiny world of internet business.

What's involved in web site marketing?

  • You can advertise for the search engines with pay-per-click advertising.
  • You can have ads you negotiated yourself with other sites.
  • Your site could feature ads for companies you are an affiliate for.

All of these will generate revenues. The common problem they have is that they all require internet traffic. This is the life blood of any web site.

What you have to learn to do is to build a site that attracts traffic from the search engines because this is free traffic. Free traffic can be attracted with:

  • Organic listing with the search engines.
  • Links from articles you publish with article directories.
  • Placing free ads with places like US Free Ads.
  • Links in free reports that you give away or in ebooks that you sell with your links in them.
  • Viral marketing, whether it is a video or some other kind of media that takes off on its own accord on the internet.

Once you have traffic coming in, your internet marketing strategy tactic will be to get the visitors to stick around. For this to happen you must make sure that your site is highly relevant to the topic of the search and that your material is interesting. Internet visitors are not known for their patience.

Here is the best web site marketing internet business idea: find a way for visitors to enroll in a newsletter or ezine that you put out regularly. It is a fact that the average person will return 7 times to a site before buying. The chances of that happening are pretty slim. Trust is a hard thing to develop.

When they are getting a regular newsletter from a site regarding something that interests them, they quickly develop a feeling of trust and many will buy from you and many of those will buy many times over as time goes by. Web based email marketing is the most effective way of maximizing your traffic profitability.

Research has shown that even just a few issues of a newsletter changes the opinion of a stranger. Very quickly, they change their view of you from being suspicious to one of trust and they are much more willing to pull out their credit cards for someone they trust.

Can you see how getting people to sign up for your scheduled ezine can be the best internet marketing strategy tactic of all? It keeps you in front of them and, when something truly new comes up, you have a waiting audience to sell it to.


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