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Understanding Your Own Expectations Of Internet Marketing - Advice For Newbies
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Understanding Your Own Expectations Of Internet Marketing  -  Advice for Newbies

If you’re starting out in internet marketing part of your success will be understanding your own expectations and how they will impact on the choices you'll make and the actions you'll take. Expectations if not thought through can have a nasty habit of disappointing us particularly if the reality turns out to be something quite different.

Decide what success looks like

We all have our own views of what success at internet marketing will look like and it doesn’t have to match with anyone else’s. But what is important is that you have a clear idea what success will look like for you.

Personally I would jot down your ideas so you have something to focus on and something you can return to. Why is this important? These thoughts will help form part of the direction you'll work towards, the goals you’ll set and the actions you’ll eventually take. It will also help you to decide whether your expectations are realistic and/or reasonable.

How soon will the money roll in?

This is one of the most common questions I’ve seen asked in internet marketing forums. Everyone wants to know when they’re going to start making money. Unfortunately there isn’t a satisfactory answer to that question. Some people start to make money in under a month, some take more than a year – perhaps longer.

Now if you want a quick fix to supplement your income, internet marketing may not be the wisest choice. You need to be thinking about the long view.

Input versus output ratio

Do you remember when you were younger being told ‘you get out of it – what you put in’. Uhm. I’m afraid that doesn’t always work in internet marketing. Certainly in the beginning your input may easily exceed what you get out of it especially if you’re looking at hours spent versus your financial return.

You need to think how important this is to you.

Find me the easy answers

Many people choose to learn internet marketing by doing some training with one of the major online organisations or by being a member of an online community. If you choose this route, it’s wise to clarify in your own mind the expectations your have of the training or the communities.

In my experience some people don’t enjoy the experience because they have unrealistic expectations and are disappointed when there are no easy answers or quick fixes to making money online.

Lifelong learning anyone?

Even the people who are extremely successful at internet marketing will tell you that they are always learning. You have to be a 'lifelong learner' because internet marketing is a fast changing environment. If you don’t want to learn then don’t pick internet marketing.


Internet marketing can be fun and financially rewarding . If you want to succeed at it, it’s important that you understand your own expectations of what success will look like and understand what action you will need to take to achieve it. Be realistic. Input may not match output at the beginning. Internet marketing needs commitment for the long term and there really are no easy answers to making money online.

Get your expectations sorted out and you're ready to start your journey to internet marketing success.

Street Talk

Hi Bev, like this one very much. It seems many (dare I say most), newbies do not have realistic expectations because the number of people who quit early is very high. Regards, Keith

  about 1 decade ago

Hi Keith I agree with you. I think with the plethora of get rich quick schemes surrounding internet marketing it's very easy to get the view that you can do it very easily. There's nothing wrong in aiming high it's just important to understand what it takes to get there and take the action to make it happen Thanks for commenting Beverley

  about 1 decade ago
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