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Useful Keyword Research
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Hopefully, you are still in the beginning stages of building your first site and you decided to look up this article for a few tips. The reason I say this is because if you’re going to do any useful keyword research, it should be done before your site is built. That’s because doing your research should be targeted and detailed. In order to perform useful keyword research, you must know what your site is going to be about as well as who your readers are going to be.

That brings me to my next point. For the most effective results from your keywords, you need to write a list of the most important keywords that you want your site to be listed for. However, don’t just use keywords that you would search for. Instead, you need to research the topic of your site and figure out what words your readers will search for to find your site. After all, your keywords are targeting them, aren’t they?

There are some fine keyword research tools out there; some paid and some for free. Probably the best free keyword research tool is from Google. Just do a Google search for their keyword research tool and you’ll be all set. A few great paid tools are from Wordtracker and Wordstream. They’re kind of pricey, but later on when your business can afford it, either one of these would be a good tool to use. However, the Google tool is a must at all times, and is just one of the several keyword research tools that I use.

Your goal in using these tools is to first search for the broad term that relates to the topic of your site. From there, you can begin to see the popularity of the keywords that the tool will show you, and you can then begin to break down those keywords and start a list. The number of words on your list should grow rather quickly. For ease of use later, list the words by popularity. Next, plug these words into the tool you’re using to get an indication of the frequency of the searches. From there, start to narrow down your list while keeping the most searched terms at the top. Your finished list will contain the hottest keywords related to your site as of today. A good webmaster knows that the words people search for today will probably be different tomorrow, next week, and so on. The idea is to always keep your list up to date.

Once your list is complete, use these keywords in the body of your text, in your title, in the alt image tags, in the meta keywords tag, and in the description tags for your site. These are just a few SEO tips that can help with your site’s rankings.

Hopefully, I’ve given you some good advice on performing useful keyword research for your site. Although I could go into greater detail, my intent is to keep things simple and straightforward for those who are just getting started and don’t need to be overwhelmed with too many steps, too soon.


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