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Jane Savoie has written an in depth course on dressage riding complete with videos and study manuals. This is one of the best courses on riding available, but what can a happy horse teach Internet Marketers? This is the subject of this article. The thing is that you can not teach a horse anything if it is not happy in its environment and if it does not trust you as its trainer and owner.
Sure you may have heard the term breaking horses and this is indeed the way many poor Western Riders train their horses, but have you seen the performances of the Spanish Riding School on their magnificent white Lippizaners? This type of performance can not be done on a broken horse it is through expressing its true personality that the performance really sparkles.
So now let us see how does this teach the Internet Marketer? Well consider the usual guru approach, it tries to dictate to the customer and up-sell them as soon as the sale is made on the product they really need. Hmm! sounds like trying to force the horse to do something, breaking the true personality? So lets think how does the customer want us to sell them? They don't! They want information in order to make their own decision, they want honest representation and comparisons to help them decide. This is exactly the approach that must be taken to teach a horse. Interesting is it not?
If we bully either the horse or the customer we do not get the required result! If on the other hand we can illustrate the benefit to the horse and customer we will succeed in our objective and then if we can show the benefit of the add ons we may well succeed beyond our wildest dreams as the horse or customer responds. The more they like and trust us the more they will respond to our direction.
It is a shame in a way that our customers are not as large as the horse relative to us, we might be well advised to treat them in the same way as we have to treat an animal that is 7 to 8 times our size. Imagine if you treated every single visitor with the care needed when working with the untrained horse. Do you think that you might be able to make more sales?
To get the horse to go forward for example will take only the slightest pressure from the inside of the riders leg once it is properly trained. The animal can feel a mosquito land on its rump so imagine how little pressure is required once it understands, this is why the top dressage riders make riding look so effortless. It is but it requires intense concentration on the part of the rider, just like good Internet marketing.
Riders interested in A Happy Horse Home Study course may be interested in visiting my squidoo lens about it and Internet Marketers can learn similar principles from the top Internet Marketing product.
Interesting approach! Thanks for sharing your insights into helping people.
no, i resent the remark about western riders...it is true that some western riders break their horses,but that is true in every discipline, and i have surly seen some broken dressage horses...the best and happiest horses are always the ones who have had things explained to them and have been given a chance to understand what is requested of them..but keep your information straight..there are good and bad trainers in every field and snide remarks do not prove your point....pat faitz..western horse trainer for over 50 years
I so agree with the Pat Faitz comment and I know her to be an international trainer and horse show judge in many disciplines. But let's be ladies and gentlemen here because there is "the good, the bad, and the ugly" in almost every aspect of life, but God gave us a free will and so people do control their own behavior which unfortunately is often sad for the vulnerable, both human and animal.
Joanne, Obviously my intention has been missed by both you and Pat. The point is that to succeed you need to work with the horse not against it, and that requires its spirit to be kept intact and never broken. This point was not lost on Alexander the Great nor Xenophon who first wrote on the subject some 2000 BC. I agree that it is people that create the issues never the horses that are perfect just the way God made them. Just like Babies none of them start bad. It is men that make them bad.
Pat, If the hat fits wear it. I said many poor Western coaches not all. It is certainly true that there are bad Dressage coaches, those that Roll Kur for example. This is only one short article and I am sorry you jumped to conclusions,. In fact all horses are trained by negative reinforcement rather than positive. Consequently it all begins by encouraging them to move away from pressure, they naturally move toward it. Thereafter you take away the pressure as soon as they respond correctly (the reward). Dr. Andrew MacClean an Australian has written many papers and a couple of books on correct practices, and of course there are trainers in all disciplines that have this right, and many (unfortunately) that do not. This article was written to point people at one of the trainers who has it right Ms. Jane Savoie and there was no other intent., Sorry you read it that way!
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