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keyword phrase
keyword phrases
relevant website
building websites
google
search engines
wikipedia
search terms
fishing
search engine
What Is A Keyword Phrase?
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What Is A Keyword Phrase?

These days keywords and phrases dominate the world of websites and search engines, but what is a keyword phrase?

Have you ever wondered exactly how your search engine, be it Google, Bing, Yahoo, or another, chooses the webpages that it gives you when you search for something? I used to think they basically communicated somehow with the website, and the site said "Hey, this site is about fishing(or whatever)"

Actually, that does happen, but it is a passive process. Search engines scan a website for words and phrases and takes notes of the content before choosing that site's rank in their listings. If I made a page called "Mountain Climbing in Africa" and put a lot of content on that site about that very topic, a search engine would document that and list my site under those search terms. Essentially "Mountain Climbing in Africa" would be the keyword phrase.

Originally, sites would rank on one word only, such as "Mountain" or two words "Mountain Climbing", which is why they became known as keywords. Key = important and also = something that is used to unlock another thing. So therefore, a keyword would unlock clues to the content. If you put a keyword in your article about mountain climbing in Africa, this was your key, telling the search engines what your content was about.

As the Internet gets bigger, people start referring to keywords as phrases, because search engines want to make their results more relevant, and people tend to search for longer terms. As a user, you know that searching "fishing" isn't likely to get you a very relevant website, unless you have never heard of fishing and want to find it on Wikipedia You might search for "how to learn fishing" and any website that contains this "keyword phrase" is likely to appear on the first page of Google when you hit the search button.

For those who are interested in building websites, keyword phrases are very important. If you want to get lots of people visiting your site, getting ranked under keywords is a great way of generating traffic. Seasoned website builders will learn how to utilize keywords to help boost their website's activities, so that they can then make more money, make their message heard, or find more satisfaction from their work.

As well as learning the best ways to use keyword phrases, it is also important to know how to research good keyword phrases in the first place! There are some good tools out there which are also free, and some good training on how to use them, so if this is something you are interested in, you needn't worry about paying to learn the ropes.


Street Talk

Even I understood this, Dom. :-)

Reply
  about 6 years ago

Good article Dom. Website is looking god.

Reply
  about 6 years ago

Great explanation on how it works Dom!

Reply
  about 7 years ago
William6  

Hi , Dom. This is a good article you wrote about what a keyword is how it is used. It was easy to understand. Thank you.

Reply
  about 7 years ago
  

thanks

Reply
  about 7 years ago
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