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What Is A Squeeze Page?
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What is A Squeeze Page?

It is said in Internet Marketing circles that getting a “list” is the best way to start making regular money and promoting not just products and services to an audience, but your brand as well.

So what is this magic list and how do you get one?

The list is simply a list of peoples email addresses that you can use to send out direct marketing straight into their inbox's. Now, if that person got on your list for a specific purpose, such as reading your amazing content and wanting more, then they are more likely to open up your regular but non spammy emails and see what you have to say (and offer).

Getting these email addresses in the first place is often the hard part. Yeah you can buy some dodgy list off of someone, but think how those people will feel when they receive an unsolicited email from you? If it doesn't automatically go to their spam folder, they will place it their themselves and consider you and your business as merely spam scumbags who are annoying them. NOT GOOD!

One way to create a list that contains email addresses where people have consciously said “Yes, I will give you my email” is via a Squeeze page.

These pages are simply a single website page which has the singular focus of getting the visitor to sign up to a mailing list. Normally these pages contain a lot of copy (the text) which explains why its a good idea to sign up, and usually there is an offer of some kind, such as an ebook or the guarantee to get the best information direct to their mailbox every day/week/etc.

Without some sort of return, why would a visitor hand over their valued email address?

Squeeze pages normally also contain no outbound links or navigation. Why? Well the purpose is to get the email address, no other, not to push the visitor to another page about pink unicorns or widgets or whatever. It has to focus the visitor into handing over that email.

Modern advances in websites shouldnt be overlooked either. Using videos and screencasts can really engage a visitor if done correctly.

How do newbie Internet Marketers create a Squeeze page?

Well there is always the hand made way, simply by writing your content and adding the appropriate images, testimonials etc. But as always, Wordpress and the wonderful geeks out there have made ways to make our lives easier.

One of these ways is through Wordpress themes such as OptimizePress, which contain the makings of a variety of Squeeze pages, Funnels, Sales letters etc, with predefined image sets and styles, to make creating Squeeze pages less of a hassle.


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