This Article is About
niche
internet marketer
personal attributes
market segment
google
self confidence
virtual world
connoisseurs
funny thing
consequence
perspective
What Is And Why Do We Use A Niche In Internet Marketing
Join 1000's of Authors at StreetArticles Today!

What is And Why Do We Use A Niche In Internet Marketing

Have you ever thought what is and why do we use a niche in Internet Marketing? I know that as a new Internet Marketer these were strange concepts to me and I was afraid to ask. That is a funny thing isn't it? You would think as someone that wants to market things that you would be full of self confidence wouldn't you?

In point of fact it is not necessary for the Internet Marketer to be confident at all, as he/she seldom if ever meets the actual customer. That is what makes the experience unique it is taking place in a virtual world, so that your personal attributes or lack thereof is of no consequence as long as you can learn to write in an informative and relevant style from the customers perspective.

OK so turning to the niche, that is a small, hopefully under tapped area of the market which has enough visitors to justify a highly targeted and relevant site that sells either the answer to your potential customers problem, or a product that people who are interested in the niche would find it difficult to live without. So the word niche relates to a small highly targeted segment of the market.

Why would we only be interested in such a small segment of the market? Surely you say most of the Sales are from the whole market segment? Well no not really, you see the market as a whole will be well catered for by the major players in the market, however all markets have the experts and connoisseurs who are more demanding. It is this select market that we try to cater for as it is smaller has less competition and a higher proportion of qualified buyers. What we are trying to find is an under served market one which has visitors and where the visitors will want to buy the offering we have.

Obviously a larger niche would have more visitors, but at the same time it is much more competitive in a niche that has more vendors competing. Google will become our friend if we choose a smaller sub niche as we will get some search exposure under related keywords, and that is the reason that using long tailed keywords is recommended.

So I hope I have answered the question what is and why do we use a niche in internet marketing. If you already are familiar with the concepts you will also be able to see that well chosen keywords allow us to direct more well qualified traffic to our sites, particularly if we can use our niche as part of the keyword, or phrase.


Street Talk

No comments present
You May Also Like
6 Tips to Finding Your Niche Job
The Social Media arena is such a large topic to cover and in my previous articles I wrote about Todays Job Markets, Social Media Niches and gave a little insight into the competencies that are needed to undertake these jobs.I decided since the topic was very vague and the job…
By: Chris48 in  Internet and Businesses Online  >  Social Media   Feb 18, 2013  
7
  Likes: 12

Searching Your Specific Niche Keywords
When starting a home based business one of the most difficult areas maybe finding what you maybe best at doing? Where should you place your efforts? Your interests, talents, education, hobbies or advice given from others? Doing niche searching is the most improved way of Internet surfing, providing a faster,…
By: ECAffiliate in  Home Based Business   May 10, 2012  
1
  Likes: 1

Your Internet Marketing Niche - Do You Have One?
It often turns out that the beginner chooses a broad subject content domain as their initial Internet marketing niche. I know from experience, as I have done so myself. However, there are often great uses for the broad content domain, and many ways to get your niche on, once you…
By: Lonnie P. in  Internet and Businesses Online  >  Internet Marketing   Sep 12, 2011  
0
  Likes: 1

Keyword Research for Your Niche
Your niche marketing business depends on relevant and targeted keywords. If you want to be found in the search engines then it is necessary to learn what a search engine is actually looking for when someone submits a word or phrase into a search function. You may have some great…
  Likes: 3

Great New Affiliate Niche in Canada
Everyday I go through my closet and look at all the dresses and gown that I paid good money for and hope there was a way I could get a fraction of what I paid. I used to donate my clothes to different charities till I found out otherwise, so…
By: Chris48 in  Business   Mar 08, 2013  
2
  Likes: 8

Choosing Your First Niche
So, you want to start working from home, and you know people do it all the time through the internet, so let me show you where you can start is by choosing your first niche. What is a niche? I had that very same question a year ago when I…
By: Shawn Lee  in  Business  >  Marketing   May 20, 2013  
17
  Likes: 11

My First Niche Is Online Advertising
In the past, the usual practice is that online advertising is an expense paid by internet marketers either through a swapped time/efforts or cash out money to purchase for traffic flow to their websites or offers. How to make money with online advertising from advertising that pays automatically programs are…
3
  Likes: 0

Niche Research Method
Many people today are looking outside the box for a chance to earn a part-time or full-time income. Most have their hearts set on making money online through affiliate marketing however, to do so you must know what the best niche research method will be. One fatal mistake that these…
By: Betty Hardin in  Internet and Businesses Online  >  Blogging   Jul 09, 2013  
2
  Likes: 5

How to Break Down the Niche
Today I want to show you how to find your niche using keywords to explore the endless possibilities that exist within each one. There are numerous topics that can be discovered that will leverage your playing field when considering your niche. What is a Niche? The "niche" by all accounts…
By: Betty Hardin in  Internet and Businesses Online  >  Internet Marketing   Aug 16, 2013  
4
  Likes: 2

Niche Keywords: 4 Research Tips
So you want to own and website and post regular blogs. That’s great! It’s a terrific way to own a piece of internet real estate and get your thoughts, opinions, pictures, or whatever out into the public domain. There is something challenging and exciting about this...and also frightening! But what…
By: Rick Jantz in  Internet and Businesses Online  >  Blogging   Apr 18, 2013  
7
  Likes: 3

How to Name A Site: 3 Tricks to Choosing A Successful Niche And Domain
Here are three tips to making your niche and domain choosing a successful domain name for blogger. The more successful your domain name and blog name are, the higher chances for success you will have later. Do not underestimate the value of the right niche, right domain name, and the…
By: Amie Sugat in  Internet and Businesses Online  >  Blogging   Oct 05, 2011  
1
  Likes: 2

How to Pick A Niche to Market to
A niche("nitch" or "neesh" depending on where you live) is a division of interest;something like "category" or "topic." For the purposes of what I will be explaining, I will use "niche" to describe the audience, or niche market. In internet marketing, it is well advised to narrow your target audience…
By: Chip Paulson in  Internet and Businesses Online  >  Internet Marketing   Aug 13, 2013  
13
  Likes: 6

Keyword Niche Finder
Many people are making great money today using the Internet. When it comes to creating an Internet marketing business it is important to put some thought and research into your niche before putting in the time and effort. Learning more about getting started means you finding the niche you know…
By: Daniel31 in  Internet and Businesses Online  >  Internet Marketing   Jul 17, 2013  
0
  Likes: 0

The World of Pheromone A Marketing Niche
When I cam across this word I thought to myself what in the world does that mean. Well as am curious by nature, I researched it and I was amazed by what it meant. so for those who like me are unaware of the meaning I will give you in…
By: Chris48 in  Internet and Businesses Online  >  Product Launching   Mar 06, 2013  
0
  Likes: 6

How to Come Up With An Enjoyable Niche
First things first coming up with a niche is a very difficult step, especially when you are deciding a path in the online marketing world. This is the most important step into building a successful business within the Marketing stage. This was the hardest step for me because I had…
By: Britt20 in  Internet and Businesses Online  >  Blogging   Sep 04, 2013  
0
  Likes: 1

Article Views: 1577    Report this Article