Benefits of writing articles to market my business.

Many have likely already realized this but writing articles about your business or product is a quick and easy way to increase website traffic to your website. Article Marketing and writing articles is also a great way to gain quality backlinks for your business. There are many article directories and they generally have a high "Page Rank" (PR) value which are very important to search engines. When starting an article marketing campaign there are a few things to consider to make sure your efforts are not being wasted.

One of the first things to consider when starting an article marketing campaign is to realize a good campaign takes slow, deliberate action on your part. We live in an age of "instant gratification" but this just isn't the way to approach your business. Search engines, especially Google, are changing the way they index pages. A sudden increase in backlinks to your site, or links from poor quality sites will through up a red flag to many search engines and you could find your article marketing campaign doing more harm than good.

Google has been in the news lately as they are changing the way they are indexing their pages. Some major companies have suddenly found their web pages suddenly downgraded or complete dropped by Google. The major cause to loosing their high page ranks is due to having a large number of backlinks from totally unrelated and poor quality websites. When starting an article marketing campaign it is important to keep in mind how your page will rank in Google. Why Google? 8 out of 10 web surfers us Google as their primary search engine.

When starting an article marketing campaign it is very important not to raise those red flags. Articles with good content and posted on high PR sites like Street Articles will give your efforts good rank in the search engines naturally. Once they are indexed then you can start building your backlinks to your article and to your website in a more deliberate manor. A new site that suddenly gains hundreds of backlinks will likely not be trusted by search engines and you article marketging campaign efforts are wasted.

Once you began an article marketing campaign then use a more deliberate approach on how many articles you may write pointing to the same page. In my opinion it better to only write a few articles a week pointing to the same page. After a week or so then write a few more. That's not saying to not write more articles. Just have them pointing to different pages. This way you increase your odds of having even more pages ranked high in a search query.

I believe it is also worthwhile to submit to several different articles directories. Street Articles is my first choice of article directories but I do occasionally use other articles directories when starting my article marketing campaigns. Remember these other services usually have a high PR value so backlinks from them rate high in the search engines. When allowed more than one link I generally have one link pointing back to my articles in Street Articles and another pointing to my other web pages. Take the time to rewrite and make some changes if you do submit elsewhere. You don't want to get penalized for duplicated content.

In conclusion, when starting an article marketing campaign my advice is to enjoy writing articles, have patience, build up the number of backlinks slowly and to submit different variations of the same article to the directories. Having a good marketing plan is also essential to a good article marketing campaign. By following some of the suggestions I've mentioned your marketing efforts will pay off down the road to accomplish the goals you have set for yourself.