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diamond
carat weight
educated person
loyalty
The Best Place To Buy A Diamond
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The Best Place to Buy A Diamond

Throughout the world, Diamonds have always played a valuable and important part in history. Kings and Queens for centuries had worn them, or given them to others as tokens of Power and Loyalty – Even Today, The number-one gift as a token of love is still a Diamond. Harder than anything else in the world, Diamonds truly are forever. With all the many places to buy diamonds and jewelry today, you need a trustworthy and reliable guide to assist you in your experience. The Informed Jewelry Buyer can help you determine the best place to buy a diamond, whether online or in a store.

Everyone knows of the 4 C’s: Cut, Color, Clarity, and Carat Weight; but do you understand how they affect the value and price? Let’s go ahead and split these 4 C’s into two categories, Objective and Variable.

The Objective C’s are your Carat Weight and Your Cut Grade – There is a standard system in place without any need of comparison to achieve an accurate result. The Variable C’s, Color and Clarity – these grading systems require an educated person in the industry (typically a Graduate Gemologist) to compare any “unknown” stones to “known” graded diamonds to evaluate an accurate grade, though no matter how accurate, all grading-reports will allow at least a one-grade tolerance.

It may surprise you, but Color and Clarity actually have very little to do with the real value of the stone; oddly enough, these two factors tend to be the most commonly discussed components throughout a Diamond Transaction. Not even the Carat Weight is the primary factor when determining Price. The value of any stone, in fact, begins with the Cut Grade of the diamond – The Least discussed factor throughout the majority of Diamond Transactions. Anyone see a pattern yet?

When searching for your diamond, you should have a fundamental, if not thorough, knowledge of diamonds, their grades, and how those grades actually affect the gem’s appearance. A diamond’s paper evaluation, including the certificate, can only be used as a reference to a diamonds true beauty. A certificate will not usually state whether or not the diamond has a “bow-tie” or “fish-eye” effect, nor will it differentiate visual from non visual inclusions without the use of a microscope. The easy rule of thumb to follow is this: if you are buying for investment reasons only, then paper evaluations and certificates is all that is required, however, if buying for yourself or a loved one, it is best to actually see the diamond first hand.

The most recommended thing to do for a most ideal diamond and jewelry buying experience is to visit your local jeweler, though not just any jeweler, a certified member of the American Gem Society (AGS) is not only a legitimate and trustworthy jeweler, but a highly educated one as well. These stores pride themselves with their knowledge and are more than willing to share that information with you as they walk you through your entire buying experience. The goal of an AGS store is make any client of theirs as comfortable with their purchase as they are with the sale, no matter the budget – anyone is always welcome at an AGS Certified Jewelry Store. These purchases however, can come with a premium of sorts – nothing outrageous, as being an AGS member indicates their ‘true-blue’ business ethics. It is to be expected however, and should be happily paid, considering the type of service you will be receiving from this absolute professional.

Now, when purchasing online, it is advised to really know what you’re looking for, and more importantly, know what to watch out for. As mentioned earlier, certain effects are not mentioned on any ‘paperwork’ or certificates, and so it is best to find out about such things before any transaction takes place, and contrary to popular belief, many online retailers are very helpful when actually asked.

Several online retailers even provide real-time and 3D images and videos of their merchandise so one may actually view their potential jewelry. With the technology of today, and with the internet and insured shipping, an online diamond and jewelry buying can truly be a rewarding experience.

The thing to remember most, if nothing else, when buying your diamond or jewelry, it is to do the research first – find out exactly what you’re looking for, and then find out what to watch out for. Especially for your first time buying, just like a car or house, you should have a reliable guide to help you along the way. So, whether you shop with your local jewelry store or online, you can have the utmost confidence in whatever it is you purchase.


Street Talk

Actually, I didn't know the "4c's" of diamonds! Do you have some info on how to tell a fake diamond from a real one? I wouldn't know the difference, so my only choice would be to buy from a reputable store, which usually means PRICE.

Reply
  about 9 years ago

The simplest way to prevent from getting a fake diamond is to purchase one that has been certified by either the AGS labs or GIA, these two certifying laboratories are the most trusted and would not certify a diamond as real unless proven beyond any doubt, no matter where you buy it, whether online or in a store. Though in an AGS store, you may be able to see these different variations up close - they are always willing to help educate. Hope this helped

Reply
  about 9 years ago
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