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What Is A Backlink? A Simple Definition
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What Is A Backlink? A Simple Definition

A lot of new online webmasters read at some point in their online work that they need backlinks pointing to their new sites, but they are not sure exactly what is a backlink.

As with anything else online, things have multiple names, different terms are used to express the same thing, and this is not different than the rest.

A backlink is a link coming from a different web site or domain that points to your own web site. That's more to it, of course, but at a first glance, the backlinking process is just as simple as placing a link to your web site on another web site.

A backlink can be posted as a blog comment, as a bookmark, as a link in an article author box, on a web 2.0 property and so on.

Every link back to your web site is considered a vote for your web site from the search engines point of view. It signals the search engine that your web site is worthy to link to and that the content of it is good for its visitors.

Backlinks are great for a couple of reasons. As mentioned above, the number of backlinks to your web site means that other sites consider your content as being good, and that will improve your web site's ranking in search engine results pages. Another good reasons to start a backlinking campaign is free traffic. The backlinks are the avenues that visitors take to find your web site.

Speaking of backlinks quality, a web site is better off with fewer backlinks that use keywords in their anchor text than a lot of backlinks with no keywords at all. Also, fewer backlinks from niche related high PR web sites or pages count heavier than lots of backlinks from niche unrelated web sites. The quality of the site linking back to your web site is what counts the most.

The weight of the backlinks in search engines is also affected by the way the back links are created. For example, your web site should have backlinks to the domain itself - with the domain keyword in the anchor text, and it should also have back links pointing to internal pages of your web site, with the internal page keyword in the anchor text. You should also use related keywords in your anchor text when backlinking to a specific page.

A good backlinking campaign on a specific keyword will pretty much push your web site up in search engine results for that specific keyword and also related keywords.

The importance of the backlinks can not be underestimated, especially at this time, when the Internet became so social oriented. Definetly, the backlinks to your web site are the way to go, for popularity resons and also traffic reasons.


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