This Article is About
permission based email marketing
business relationship
email list
permission based email
courtship
helpful tips
business owners
service provider
How Email Lists Matter
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How Email Lists Matter

Ire? How email lists matter gets online business owners ire up. Ire at email mailing lists!

Kept me laughing today. Whoops!

Seriously. That's why I'm writing.

Relax!

This article shares how email lists matter from 3 points of view. To help you relax about leaving making email lists for a braver day!

I’m covering: permission based email marketing; emailing people you know; and aspects of how to make your list online frustrating business owners.

Permission based email marketing

1-Yes!

Permission based email marketing is exactly what it sounds like! You are given permission by an email owner to send email.

2-Attention!

When you make your email list only of people who give you permission to email do you know what you’ve got? You’ve got your own marketplace wanting more about your stuff.

3-Interest!

Permission means you’re expected, even welcome, in an email owner’s inbox. Permission to connect also means there’s something of common interest going on.

4-Value!

When subscribers on your list have something in common you can share helpful tips and interesting news. You can include information gifts of value that earn you respect and trust.

5-Courtship?

You can put links into your email (and your gifts!) that lead to more about your products and services. You can “woo” your subscribers in a professional sense of courtship for a business relationship when you've got permission to connect.

Email mailing lists from contacts

1-Yes!

When you’ve got existing, even old contacts that remember you, you can send email.

2-But!

On the other hand, will your contacts recognize your email as being you?

3-Spam!

If you’re not recognized as being you, do you know what happens? Your contacts are as likely to mark your email as “SPAM!” to their service provider as to simply delete it.

4-Best?

By the way, making email lists this way isn't your real goal, is it? You’re looking for action. Are you sure sending email first is the best you can do?

Example with email mailing lists of contacts

1-Email lists!

Using your email mailing lists to gather information in one place is helpful.

2-But!

But instead of sending off mass emails how about being a bit old fashioned for a moment? Send postcards with your picture and a friendly hello.

3-Vision!

Add a link to your squeeze page and a few words about your venture and your vision. Connect with people by being yourself using creative ways. You'll be more effective in getting remembered - and getting action.

Frustration

1-Growl?

* How to get started with permission based email marketing is to have a subscriber list.

* But how do you get permission to connect? One frustration is even about how to get contact information - your squeeze page's job.

* Learn how to set up your list technology, practice giving valuable content and use automation!

2-Yowl?

* How can an empty email list matter? Set up!

* How can making email lists with one person matter? Practice!

* How can list technology be required? Automation!

How Do Email Lists Matter?

How email lists matter is as a vehicle. Mostly making email lists is about drawing in people with common interests. Your email mailing lists create communities that respect, like, trust and buy from you. Relax because when you’re ready to invest your time and effort you’ll feel excited as you discover how email lists matter for you.


Street Talk

Another good one Cynthia, I am going to tackle my folder sometime late this week. I have challenged myself to get on this. thanks for the inspiration.

Reply
  about 1 decade ago

Thank you Shawn! Delighted to be inspiring you.

Reply
  about 1 decade ago

Hello, Cynthia! Got a good info from you....very useful for me. Thanks!

Reply
  about 1 decade ago

Great! Glad to help. Thanks for visiting and sharing.

Reply
  about 1 decade ago
Joan S  

One thing I don't like Cynthia, is when a marketer sends email too often, especially if it's promotional in nature. It's so refreshing to read email that's giving information and not a pitch. Once they earn your trust, they can tell you about an offer, but not every time.

Reply
  about 1 decade ago

Thanks Joan! Yes, I agree, when you're sending out just promotional stuff you're burning people not helping them. It's okay to have a link to your promotional stuff! For sure you don't want to let someone down who needs more of your help that day. Maybe one of your clients just got promoted and dropped in a project requiring 100 homes to be rented and decorated. You'd sure be doing a disservice if you didn't have a gentle comment with a link to Your Stuff, right? :-) I'm visiting family walking distance from the Jets headquarters one way and the Giants practice fields the other so that just popped in my head as an improbable scenario that if it Did Happen you could Definitely Help your subscriber with!!

Reply
  about 1 decade ago
JPSaggs  

Enjoyed the introduction ire? Also enjoyed the bullet points relating to each sort of email lists. Hopefully you will have allied some people's fears about what or how to start an email list Cynthia.

Reply
  about 1 decade ago

Thank you JPSaggs! Glad you enjoyed. That was a large part of my intent. Hopefully that succeeds:-)

Reply
  about 1 decade ago
Golfspice  

More useful info about email marketing. You could write an ebook, if you haven't done so already.

Reply
  about 1 decade ago

Thanks Golfspice! Good point! I've got 35-page ebook style eMP3 with 12 short audio MP3s now as a gift. Focused more on building your list and email marketing from the view point of social media. Will do a download page style eMP3 for email marketing and list building... put the first one in that style as I recorded it.

Reply
  about 1 decade ago

Getting ready here :-)

Reply
  about 1 decade ago

Thanks for reading Maria! Glad you're getting ready.

Reply
  about 1 decade ago

Thanks again Cynthia, our emails to gathered addresses are an introduction to the computer program, if they are not interested in it we will not email again, however those that are will then get an intro to the program and then a one on one demo... sound right to you?

Reply
  about 1 decade ago

Hi Rob! Thanks for reading my article. That depends. How many email addresses do you have and where did you get them from?

Reply
  about 1 decade ago

This is quite detailed and looks like you had fun with it. Very nice

Reply
  about 1 decade ago

Thanks David! Indeed I did. Appreciate your compliments.

Reply
  about 1 decade ago
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