This Article is About
lead generation
article marketing
click advertising
steady stream
marketer
squeeze
clutter
possibilities
real world
Lead Generation- What Are Some Tactics To Use For Increased Leads In Your Online Business?
Join 1000's of Authors at StreetArticles Today!

Lead Generation- What Are some Tactics to Use for Increased Leads In Your Online Business?

I think this is a great question, and one that deserves some investment of time and effort. Essentially, when we look at the possibilities available to us, we can consider the following broad areas for lead generation:

We Can Use pay per click advertising We can use article marketing We can use squeeze pages with opt in forms We can use traditional media advertising like radio and TV

I am certain there are other possibilities too, but will primarily concentrate on the use of squeeze pages and opt in forms. After all, we are talking about an online business. Now, I can tell you that no business will survive long without leads. Hence, we need to ensure a steady stream of leads.

One method to adopt includes a squeeze page which is designed to grab a prospect's attention by stating the benefits of the product or service you are offering. In addition, you are also hopefully able to entice them to leave at least their name and email address in return for an ethical bribe. I use this term deliberately as we all know that we want to give the prospect something for their details. After all, it would be a marketer's dream to just be able to get names and emails for nothing in return. In the real world, we need to offer something good, given that people are increasingly wanting to eliminate the clutter in their lives, in terms of intrusive advertising and emails.

Hence, we need to be up-front, giving, and above all, provide the best value possible. This way, our prospects will come to actually welcome our emails. Let em explain:

A bad marketing effort would involve sending an email out to your prospect daily saying your product is really good and they should buy it now,as the price is going up tomorrow. Then, the next day, they should be told the same thing again, and reminded they should buy now! I think you can see this is heading to an unsubscribe request very quickly, and not much in business return for you.

Now consider the opposite scenario. Your email is informative, and provides information of value in the respective niche you are in. You may provide some hints, tips and solutions to common problems. Them after sending an email or two out, you may suggest they look at product XYZ as it may be complimentary to their needs. Be fairly low key and genuine about it. Then, send out a few more emails, and after another two, maybe include a product, in a soft sell way.

Can you see the difference here? One way is just arrogant, whilst the other is about building a marketing relationship. People have feelings and want to be treated with respect, and not just as sources of money for you. Your returns will multiply many times over in this way.

For this reason, list building should be done with genuine care, in that you want to encourage subscribers but also give genuinely from your heart. I also find that by writing numerous articles and populating blogs daily with unique content, I am seeing the results I desire and know you can too. You need to give it time and effort. The results will follow.


Street Talk

No comments present
You May Also Like
Optimizing Landing Pages for Maximum Lead Generation
Before I begin, it is important to define what a “landing page” is. Basically, a landing page is any web page you send a visitor to. Whether it is a PPC ad, an email, QR code or a call-to-action on your website that prompts the visitor to click on something…
By: Louie Conceicao in  Internet and Businesses Online   Feb 16, 2012  
0
  Likes: 0

An Article Marketing How to Guide
If you're looking for an article marketing "How To" guide, I can definitely help you there. I'm an internet marketer and, as such, I use article marketing to pull tons of traffic to my websites every day and I want to show you how you can utilize this tool to…
By: Ty Johnson in  Internet and Businesses Online  >  Traffic Building   Sep 19, 2012  
53
  Likes: 35

Article Marketing Strategy
Strategies to help build your internet business by marketing your articles. Anyone doing business on the internet should have a good article marketing strategy as part of their affiliate marketing campaigns. Promoting your business by writing and submitting articles is one of the most productive means of driving traffic to…
  Likes: 24

Article Marketing Sites Made With Services, Forums, & News
There’s a lot of information out there to learn about article marketing. So here I’m going to tell you about article marketing sites made with services, forums, & news. Alongside that, I’m going to tell you about my favorite article directory called Street Articles (already made obvious by how you’re…
By: Hiram Cooper in  Internet and Businesses Online  >  Traffic Building   Jun 20, 2012  
13
  Likes: 11

Article Marketing Tips
Article marketing is basically writing articles aimed at enticing readers to visit your landing page. You write articles and submit them to article directories, your blogs or websites. If you write quality articles you will be getting traffic from your articles to your landing page. You will also help your…
By: Alex G in  Internet and Businesses Online  >  Affiliate Revenue   Jul 06, 2011  
2
  Likes: 5

Step By Step Article Marketing Training
Writing articles isn't as hard as you may think it is. I have put this little article marketing training guide together for those who have the motivation but lack the skills. Article marketing can be a fun and creative way to market your online business. The best part is, it's…
By: angie smith in  Internet and Businesses Online  >  Ezine Publishing   Nov 30, 2012  
0
  Likes: 7

Article Marketing is the Job 4 Me
Let me clarify this - Article Marketing is not a job in the sense that I have an employer, but since I have to work at it to make money, it does sort of meet the definition of a job. How does it pay? For a good while it paid…
By: Samuel Crumpton in  Business  >  Entrepreneurialism   Jun 10, 2011  
0
  Likes: 4

Make Money From Home: Article Marketing
There are alot of products to promote on the internet. I'm gonna show you a very simplified formula for article marketing. With this very basic step by step ritual, the sky is the limit. Anyone can do this kind of advertising and it don't cost anything. However, you do have…
By: angie smith in  Internet and Businesses Online   Dec 16, 2012  
3
  Likes: 8

Another Article Marketing Tip
I have another article marketing tip for you. Social backlinks are a great way to get some immediate exposure for your articles but did you know, in Google's eyes, they are a huge factor in determining your rank in the search engine? When Google sees a lot of people sharing…
By: Ty Johnson in  Internet and Businesses Online  >  Traffic Building   Sep 19, 2012  
65
  Likes: 31

Getting Started With Article Marketing
A few tips on marketing your business with articles One of the quickest free ways to drive visitors to your web pages is through article marketing. And the biggest reasons most affiliate marketers use and recommend writing articles is that they rank so well in the search engines. With good…
  Likes: 11

Article Marketing For Beginers
Article marketing Article marketing is writing articles about a niche that you are interested in, or about product that you are selling on your webpage or blog. Except writing for your website or blog, you can also write for article directories, such as Street Article or for other webmasters such…
By: Marko Mustac in  Internet and Businesses Online  >  Internet Marketing   Jun 28, 2012  
12
  Likes: 9

Benefits Of Using Article Marketing for Traffic
There are a variety of methods to drive traffic to your website, both free and paid. One of the most useful free methods is Article Marketing. From making use of submission site page rankings to building your reputation, the benefits of using Article Marketing for traffic make it one of…
By: Tricia in  Internet and Businesses Online  >  Traffic Building   Jul 30, 2012  
1
  Likes: 2

Are You Using Article Marketing To Drive Traffic?
Anyone can do article marketing. It doesn’t matter what you are selling, it can work with any product, service or idea you have. Article marketing is a highly effective means of advertising. Lets talk about the article itself, you can either write it yourself or hire someone to do it…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jun 22, 2011  
1
  Likes: 3

Will Article Marketing Help My Business
Benefits of writing articles to market my business. Many have likely already realized this but writing articles about your business or product is a quick and easy way to increase website traffic to your website. Article Marketing and writing articles is also a great way to gain quality backlinks for…
  Likes: 9

Why Use Social Media to Grow Your List
If you are like me, you have probably struggled for a long time to maximize your efforts to build your business through social media. You've probably found it's not as easy as everybody says it is. How many Facebook fans do you have? Is your LinkedIn group loaded with thousands…
By: Juan Rademacher in  Internet and Businesses Online  >  List Building   Mar 19, 2016  
2
  Likes: 0

Article Views: 968    Report this Article