Most business people know that to remain viable, they need to ensure that their subscriber lists are always being added to and made larger. After all, even though you can have a loyal base of clients, you always want to be adding more to ensure you are insured against any losses, or client reduction for any reason. In business, this sort of thing can happen at any time. Anyway, as a result, it is important to get your squeeze page out into the market place. What options are open to you to help you do this?

One method that I have found is quite good is to actually take the knowledge you have and create a short electronic book. All this is, when you simplify it, is a word processor document that gives useful information. We all have knowledge in some area or another. It may be on a hobby you enjoy, your occupation or another area of knowledge that you share. The fact is that we all have nuggets of information that we can not only share, but profit from as well.

Consider this situation:

In the 'old days', if you wanted to publish a book, you had to write a serious document that probably ran into several hundred pages, and then had to take the only manuscript copy that you had to each publishing house in turn, until one of them, if any, accepted your work. That is quite a long and uncertain process. Let us now fast forward to the present. We have far more avenues to publish our work, and be published authors in as little as a few days.

One such method is the Kindle Platform on Amazon. The way it works is that you write your book and may I say, you can even issue and publish it in single chapters of you wish. Their website submission process is very straightforward and self explanatory, and by publishing your book this way, you are able to potentially reach a much greater audience very quickly. They take around twenty four to forty eight hours to approve your book, so it can't be nonsense. However, as long as you are writing clearly, you will normally not have any problem.

Now for the kicker. The best part is that you can include links in your book. Imagine if one of the links was to a landing page where you can build your list. Can you see the potential here alone? It really makes a big difference when you think of it like this. You are able to set the price of your book to any figure you like, and in turn, as long as you are providing valuable information, you can actually create a great source of list building activity. It is just about thinking out of the box. In a similar vain, if you create a website with a video, edited well, you can also market your book that way, and improve conversions again.