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List Building And The Use Of Webinars- A Massive Combination
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List Building and the Use of Webinars- A Massive Combination

When it comes to long term business success, I think it is essential to ensure that you have a growing and quality list of subscribers, both online or offline. I also encourage you to be super consistent with your list building. This is a really important point. Even if you think that everything is building fine, momentum is vital. In other words, it is worth making sure you are doing something daily to ensure you are building your list on a regular basis. This way, you will better cushion yourself against any bumps in the road. These are not necessarily going to happen, but they can and it is best to be prepared.

Now, having covered that, I wanted to mention another lucrative way to build both your list and business. It is the use of webinars. Essentially, in the 'old days', if you were invited to a seminar, you had to set aside an evening, get into the car, and drive to a hotel conference room and so on. Now days, all we need to do is fire up the computer. Within minutes, we can be registered and logged in to a webinar which is a seminar over the internet world wide web. Essentially, your computer will show you the screen as if you were there and you can hear all that is being said.

The moderator of the webinar will decide if questions are open or closed at various times in the webinar so as not to cause an audio collapse, with everyone's background audio being recorded on the webinar. Sometimes, there may be one hundred people online at the same time, other times there may be a thousand or more. It depends on the popularity of the webinar. However, these are great places to showcase your product and create huge opt in lists by this method. I know it is not always easy to go out physically, but certainly, this method has opened the door to so many more possibilities.

Consider this- it is now possible to have multiple attendees at your webinar from different countries at the same time. I realize that in some cases, you may not be broadcasting at a good time for each attendee, but there is also the possibility to record these webinars so if someone registers and can't make it, then they are entitled to a replay at a time more convenient to them. Most webinar services will allow this option.

It is of course beneficial to actually make sure that you are also either giving something of value away, or have a great pitch to market your product. This will substantially help your list building efforts. However, you need to make sure that your webinar, in its own right, is informative and worth the attendee's time. It is important to realize that increasing your list is about delivering quality products to your audience and ensuring they are always getting the best value you can in terms of quality and content. They will come back for more on this basis.


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