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List Building And Video Creation- How Can Video Help My List Building Efforts?
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List Building and Video Creation- How Can Video Help My List Building Efforts?

Most business and internet marketers are aware that list building is a critical process of growing their business systems for the long term. However, what some people may not know is that video is a medium that is working very well with many marketing processes. The reason for this is that some people prefer to see a visual representation of a product or perhaps see a demonstration of the way a system or product works.

What does this mean for you? Quite simply, it is a beneficial idea to maintain a squeeze page or opt in form on your website as before, but if you are able to add video to your website as well, you will find that you may begin to experience a better conversion rate. This means that people may stay on your site for longer and engage more with your product, as you will hopefully be presenting it well and in an interesting manner. The benefits of this are that you can be more specific about your explanation. After all, they say that a picture tells a thousand words. What can a video do for you then?

Another point is that if you are using a video with you in it, like with a head shot, you can also inspire more confidence in your viewers in that they see you as a real person. I am aware that not everyone is into having themselves video recorded, but that is still OK. There are many other styles of video that can be based on a power point presentation that has a narration following along, so people can at least her your voice. Other options are software creation programs for video that will allow you to edit in a picture of your product and then superimpose other scenery behind it. This is called chroma key green technology. An example of using this technique might be that you are showing your product and superimposing a result, like a bank statement to show how much you made with the technique you are offering.

You are really limited only by your imagination on this one, and there is more and more video editing software out there to help you create great landing pages to inspire others to join your list. Remember, list building is about patience, effort and promotion. All these elements go hand in hand and I recommend that you apply them all in your business model to ensure you have the greatest chance of success.

Essentially, if you can engage your viewer and hold their attention, you will be massively ahead of the rest of the crowd and be well on your way to encouraging a sign up to your opt in list.


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