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List Building Concepts- Why Bother With A List? How Does A List Work?
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List Building Concepts- Why Bother With a List? How Does a List Work?

With list building, apart from the idea of actually building your subscriber base, you are also wanting to make sure that you are able to position yourself to provide value to the readers on your list. Some people make a massive mistake of thinking that a list is just about mailing offers and suggestions to buy things. People are actually individuals with minds and feelings. If you mistreat the people on your list, you will find your list not only fails to grow, but could actually go backwards.

However, understanding this, many people still have some difficulty with the technical aspects of a list. Hence, I am going to run through the process of actually creating a list process on your website. There are a number of email companies that specialize in lists, and a number of examples include Aweber, iContact and Traffic Wave. At the end of the day, their systems are similar in operation and the idea is the same- to get your email delivered. The reason this is so important is that you want to minimize the issues of spam complaints with any email you send out. By using a trusted company specializing in email marketing, you will protect yourself, as they have built in systems like double opt in settings.

If this is a new subject to you. A double opt in means that after filling in a form to request information, and being put on a list, you will receive a confirmation email asking if you initiated this request. By clicking the link in the email, there is a record you really did request to be put on the list. In addition, you always have the option to opt out, or cancel at any time by clicking an unsubscribe link in the email.

In addition to the ability to opt in and cancel, email marketing companies also have the ability to ensure the deliverability of their emails remains high. If you were to try and email all your clients from your own server, it is possible the internet service providers would eventually ban or block emails from your address. All of this is in an attempt to control spam. As a side note, it is thought that spam accounts for more emails per day than from actual legitimate email senders. That's food for thought, and a way to appreciate the importance of using registered and recognized email marketing companies to ensure a greater rate of success.

Now, understanding all this background about the reasons to use an email marketing company, you still need to create campaigns in your email auto responder. To do this, you need to actually create a campaign, and then create all the messages that will go out in a timed manner, like one every four days and so on.

You also create an actual opt in form, and it is generally best to ask for only an email and name. The more information you ask for, the more likely people are to not fill in your opt in form. Also, you need to make sure you have a real gift of value to give them in return for their details.

Once you have created the form, you can them insert the code, typically javascript or html code into your website page. Your auto responder company will give you this code for each separate form you create.

All of that being said, it is important to realize that you may still need to work on attracting clients as you build your list. In addition, it can be beneficial to create a video on your opt in page to encourage sign ups. However, this is not essential. It is more important to be consistent in your efforts to build your list to create a true asset in your business.


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