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List building is not just about putting names on your list. I know that some marketers and entrepreneurs believe that is all it is. However, it makes more sense to treat your members on your list as individuals and to also involve them in your marketing and promotion efforts. This will massively increase the benefit of your list to both yourself as well as your members. How so, you may ask?
Essentially, your list will be more interested in following you if you encourage them to place a comment on your page where they have just left their name and email. A further incentive may be that you will select the best answer for a prize draw or some similar incentive. You may be giving the best responders some of your digital products. In each case, these techniques will ensure that you encourage a community feel to your offer. By involving your prospects in the offer process and subsequent discussion, you are more likely to build that coveted relationship where they will be more likely to feel the know you, and also more likely to open your emails. All this comes down to basic human psychology.
How often do you feel that when you buy something from a large company, you are simply another number to them. In the above case, even if your list is small, or you are lucky to have many thousands of names, you can still write all of your emails in a tone that gives the impression you are writing to each person individually. I do not recommend using a company name as the sender, but rather your own name. This also gives the impression that it is a personally directed email. It amazes me how many times large companies make this error. IO suppose they are more interested in branding, but the best news here is that you can still brand yourself and be personal with your readers.
Another tactic is to create what is called a 'buyers only' list where the only way to get on that list is to actually have bought something from you in the past. This way, you are immediately able to eliminate the freebie seekers who are only interested in what you have as a free gift. I know these people are annoying, but it is a part of business. This is why digital give-aways and membership trials are so good, as they do not physically cost you in your time. When you offer real time with a person in a coaching situation, limit it by having to fill in a question and answer form to weed out the time wasters from the serious players.
I know the feeling at first may be to go with everyone you can, but as you get better at this and your list grows, you will become busier preparing new products and follow on emails. You also can then afford to sack your poor list members. This is why a buyers list is so good. You can even set your autoresponder to automatically subscribe your buyer to the buyer's list and unsubscribe from the general list. This is all possible to help you streamline your list marketing process.
To succeed with mail opt in systems, you need to develop communication systems to encourage what I will call collaboration. This is also aided by the use of a produced video on your site to help. I understand this may take a little time to set up, but it is recommended to consider using this method over time as your clients can then see you and put a face to the name.
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