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I am tempted to write the story of Don Mcdonald and skinny water for a couple of reasons.
Firstly it was an audacious plan which almost succeeded in becoming a kind of industry standard.
Secondly because it fascinates me. There is a sub portion of this part. I am jealous. I am jealous that somebody can actually take a silly simple idea and turn it into money. I have been trying to do this without success for years.
What about these for example: A solar powered outdoor barbecue. I remember cooking sausages and burgers on a beach in Sydney Australia about 40 years ago. I was trying to raise an investor. The barbecue worked brilliantly until the wind moved its 3 foot parabolic sun catching surface just slightly away from the target area. Result? Uncooked burgers in any small breeze.
Or what about a french fry vending machine that actually cooks by deep frying in hot oil right in front of your eyes? The first one of these appeared about 40 years ago also. Remember when Newsweek used to publish a new products and processes page right at the beginning of the magazine? I used to make sure I had my copy every Tuesday because we were 17 hours ahead of the US release of the same copy so I could have time to see the great ideas and call the developers before the paper hit the news stands and make a deal in principle for the Asian and Australian/New Zealand rights. Many ties the franchise package would be given to me free because the owners funding at the banks really only included about 30 US mainland states and my territory was not even in their minds when I would call them.
This is how I found the Alcohol breath testing device that G had patented and basically forgotten.
This where I found fuel additives that could increase gas mileages. It might have been where I found LoJack.
Its because some of these ideas and products were fundamentally more serious and more substantial that they ultimately went on to make millions for their promoters. Im jealous NOT because Don Mcdonald had a better product than any one of these ideas that came to my attention, BUT BECAUSE he knew how to go about giving his product the right treatment from a marketing perspective, to substantially do better than anything I had handled at that point.
To think that somebody, i.e. Don Mcdonald, had the audacity to promote water as being a weight reduction product is amazing. For all the technical and dietary contents , it still seems to me to be a load of hogwash to believe that water will actually help someone lose weight. However someone much smarter than me once said " Nobody ever went broke by overestimating the stupidity of the American people." or as PT Barnum said "there is a sucker born every minute"
There is quite a lot of information in this subject and I invite you to look deeper. I had fun doing it.
Its interesting to think that had skinny water succeeded in the long term, that you would have found it alongside several industry standard well known sugary drinks that are guaranteed to add weight for example Coke and Pepsi, but also alongside protein drinks that provide sustenance for those who really need it.
To those who have read this far, I appreciate your presence and hope to see you on some of my other articles soon.
Lin Ronald
Cozumel Mexico
tel: +521 987 105 1103
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