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Use Of Color In Graphic Design
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Use Of Color In Graphic Design

Knowing how to menage color when doing graphic design is a powerful tool to induce an emotional response by consumers. When used properly, color has a powerful impact on how consumers will accept the product, service or company. To determine the correct color selection, graphic designer must do carefully observation.

TYPES OF COLOR

In graphic design there are three main color models: 1. CMYK 2. RGB 3. Pantone

CMYK

CMYK means (cyan, magenta, yellow, carbon (black)). With combination of these four colors in theory we can produce all other colors.

RGB

RGB means red, green, and blue. This type of colors is used for what we see on screen of computer monitor or TV.

PANTONE

Pantone colors are used in a process of printing when we like to have exact color matching, so when we need uniformity of colors it is the best to use Pantone colors. For example, if somebody wants to print catalog about his company he will do it using CMYK model but he will use Pantone color (also called spot color) for his company's logo just to be sure that logo will looks exactly as he wants to be. Use of Pantone (spot) colors will increase costs of printing but it is necessary when we need to achieve uniform look of printed material. The only limit of Pantone colors (but it is the same with all other colors) is their dependence of the type of paper or cardboard on which they are going to be printed.

DIRECTIONS WHILE USING COLORS

Colors can have different interpretation in different cultures. In China white is the color of death. Lighter and stronger colors attracts customer with modest incomes while customers with highest incomes usually use more subtle colors.

MEANING OF COLORS

When doing design designer must have reason for choosing the color he is going to use, if not how he will convince the contracting authority that the color he choose is the right one for his project? Here are some of meanings connected with color:

Blue: -sky -sea -water -trust -wisdom -trust -loyalty -stability -faith -peace

Red: -fire -love -energy -passion -power -danger -heat -warning

Green: -money -growth -envy -loyalty -stability -fertility -environmentally acceptable

Yellow: -energy -sun -creativity -happiness

Orange: -sunlight -joy -success -encouragement -autumn

Purple: -power -luxury -nobleness -nobility -spirituality

Brown -earth -stability -organic -open space

MARKETING POTENTIAL OF COLOR

RED- colors the eye fastest notice. Represents energy, sex, danger, power. BLUE- cold color preferred mostly from European people meaning trust and reliability. YELLOW-warm and stimulating like the sun, promotes feelings of happiness, young people love her most. Can be connected with betrayal. ORRANGE- hot, playful shade without traces of aggression as in red, good to attract impulsive consumers. GREEN- fresh and cold connected with nature, grow, hope but also with sickness and superstition. PURPLE- connected with religion, spirituality and dignity. PINK- gently, give security , it is use as a symbol of love. WHITE- purity, connected with nature and light. In Asia is connected with sorrow and death. BLACK- sophistication, elegance, mystery, but also it is a symbol of death and occult. GOLD- royal color, precious SILVER- prestigious color or sometimes can associate on something scientific.

In business world uniformity is the best practice. Structure always results in certainty and strength. One of the ways that demonstrate strength and certainty is good graphic design that shows companies at its best, and color as a part of that graphic design.


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