8 Data Metrics That Will Help Improve Your Online Presence
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8 Data Metrics That Will Help Improve Your Online Presence

If you hire an SEO agency in Singapore, rest assured that they will do everything in their power to help improve your website’s visibility to potential customers without needing to pay for Google or Search Ads. The power to improve your SEO is enabled by the following data metrics:

Domain Authority

Domain Authority is Moz’s competitive metric that measures how relevant and powerful your website is compared to your competitors’ websites. The Domain Authority (DA) determines the score of your website from a 100-point scale which in turn predicts the success of your website’s ranking on search engines. The higher the DA, the more chances for a better ranking and bigger traffic.

Backlinks

Digital marketing in Singapore makes very good use of backlinks because these are considered to be the most crucial element that help strengthen your website’s health. Backlinks are found in external websites and redirect your potential customers right to your website.

Social Media Referrals

Get to know how your website is faring in social media through the number of shares, likes, comments, and reads that the website gains over time. The following social media channels are:

● Facebook

● Google+

● LinkedIn

● Twitter

Indexed Pages

Indexed pages are literally the number of pages you have on your website. As the saying goes, “The more, the merrier!” Because the more indexed pages your website has, the more traffic your website can gain.

Digital marketing in Singapore utilizes these indexed pages by interlinking the pages of your website. In other words, a number of your web pages would contain links to the other pages of your site and vice-versa. Nonetheless, quantity should never compromise quality. Indexed pages are optimal with quality content.

Organic Visits

This refers to the number of visitors your website gains from an unpaid search engine. Organic visits are mutually opposed to paid advertisements such as Search Ads, Google Ads, or Adwords.

Website Sessions

According to Google, website sessions are “a group of interactions that take place on your website within a given time frame…” A session occurs when a visitor travels or interacts with the different pages of your website. A single visitor may be counted as two visits if there was an interval before the person reopened the site and came back to it.

Bounce Rate

Bounce rate refers to the number of visitors who veer away from your website after viewing only one page. This metric helps the digital marketers to know whether the opening page of your website is effective or not. High bounce rates can negatively affect your website’s ranking, but this is ultimately what an SEO agency works hard to avoid.

Traffic Sources

Traffic sources allow the hired SEO agency in Singapore to find out who the website visitors are and how they came across your website. The agency would be able to see the keywords and phrases that people use in search engines and also the links that drive a lot of traffic. This enables them to place your website in the right place in order to reach optimum success.

These data metrics prove to be very useful in terms of improving your SEO. All you need now is a team of experts to do all the checking to make sure your website is in tip-top condition. They are ready when you are.


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