Being small business owners a lot of people think about which marketing strategies are the best both for their developing business and their pockets. Here are several online marketing strategies that definitely worth trying:

- Participating in social media is a great way to market your business. Use Facebook and Twitter, make posts on forums and YouTube, comment on other people’s messages – all these strategies will help spreading the word about your products or services. While trying to advertise your business with the help of social media you should keep in mind that this particular strategy can be a bit tricky. You have to take part intelligently and try to have real conversations instead of just advertising your services. Never just leave such comments as “Oh, it’s exactly what I think on the problem. By the way, check out my website” since it counts as spam and won’t help you get potential clients. While considering this strategy you have to keep in mind that it can also be incredibly time-consuming. If you want great results you are going to have to roll your sleeves up. But the upside is that it won’t cost you anything but your time and it can create much-needed buzz around your product.

- Another marketing strategy definitely worth mentioning is online networking. Its purpose is to help businessmen around the world connect with one another to work together and exchange experience. Such portals as LinkedIn that has over 40 million members in more than 200 countries can be very powerful tool for online marketing since it gives an opportunity to connect with potential clients and partners. Online networking also requires quite subtle approach.

- As for such thing as email marketing, it is still one of the best and most powerful ways of online marketing. Once you have developed your own email list that consist of your clients and people who are somehow interested in your products or services you can send marketing messages directly to them. And with the help of newsletters you can give your clients with notifications on special offers which often results in new sales.

Remember that just like any offline marketing, online marketing efforts have to be carefully planned. Create workflows and strategies, track the feedback and you’ll soon start noticing positive changes.

Whatever marketing strategies you decide to use you are going to have to make sure that you and your team members have proper software that would allow you to work more efficiently while cutting down on the costs. Such management systems as workflow management software enable you easily create and assign tasks and track the process at any place any time.

And another thing: if you are one of those people who tries to take control on as many fields of your business as possible, the thing that can help you deal with constant paperwork, reports and requests is hr automation software. The system has an extensive database of kinds of standard template and documents that will come in handy for those who try to run their business according to all the standards.