This Article is About
online marketing strategies
small business owners
subtle approach
marketing strategy
email list
Best Online Marketing Strategies For Small Business
Join 1000's of Authors at StreetArticles Today!

Best Online Marketing Strategies for Small Business

Being small business owners a lot of people think about which marketing strategies are the best both for their developing business and their pockets. Here are several online marketing strategies that definitely worth trying:

- Participating in social media is a great way to market your business. Use Facebook and Twitter, make posts on forums and YouTube, comment on other people’s messages – all these strategies will help spreading the word about your products or services. While trying to advertise your business with the help of social media you should keep in mind that this particular strategy can be a bit tricky. You have to take part intelligently and try to have real conversations instead of just advertising your services. Never just leave such comments as “Oh, it’s exactly what I think on the problem. By the way, check out my website” since it counts as spam and won’t help you get potential clients. While considering this strategy you have to keep in mind that it can also be incredibly time-consuming. If you want great results you are going to have to roll your sleeves up. But the upside is that it won’t cost you anything but your time and it can create much-needed buzz around your product.

- Another marketing strategy definitely worth mentioning is online networking. Its purpose is to help businessmen around the world connect with one another to work together and exchange experience. Such portals as LinkedIn that has over 40 million members in more than 200 countries can be very powerful tool for online marketing since it gives an opportunity to connect with potential clients and partners. Online networking also requires quite subtle approach.

- As for such thing as email marketing, it is still one of the best and most powerful ways of online marketing. Once you have developed your own email list that consist of your clients and people who are somehow interested in your products or services you can send marketing messages directly to them. And with the help of newsletters you can give your clients with notifications on special offers which often results in new sales.

Remember that just like any offline marketing, online marketing efforts have to be carefully planned. Create workflows and strategies, track the feedback and you’ll soon start noticing positive changes.

Whatever marketing strategies you decide to use you are going to have to make sure that you and your team members have proper software that would allow you to work more efficiently while cutting down on the costs. Such management systems as workflow management software enable you easily create and assign tasks and track the process at any place any time.

And another thing: if you are one of those people who tries to take control on as many fields of your business as possible, the thing that can help you deal with constant paperwork, reports and requests is hr automation software. The system has an extensive database of kinds of standard template and documents that will come in handy for those who try to run their business according to all the standards.

Street Talk a small business owner, i should say you are absolutely correct...

  about 9 years ago

You correct about marketing via social media, I found it does take up alot of my time!

  about 9 years ago
You May Also Like
Three Online Marketing Strategies That Can Boost Your Profits
Internet Marketers have different online marketing strategies to boost their profits. They stick to the techniques that have been proven to work for them and for others who have succeeded in the same field. Here are some online marketing strategies that you can do to bring money to your pockets.…
By: Menchu Iampino in  Home Based Business  >  Network Marketing   Apr 28, 2012  
  Likes: 1

Make Money Online Free
Ever asked yourself the question ‘how can I make money online for free’, or at least have the thought cross your mind?  In these tough economic times I can bet most of you reading this article have! As for myself I’ve done so not once but severally. This led me…
By: Stevenson in  Internet and Businesses Online  >  Affiliate Revenue   Sep 10, 2011  
  Likes: 0

The Realities Of Marketing
Simple Truths About Marketing:                             Over the next few days and weeks I am going to be discussing many aspects that have to deal with Internet Marketing. The reason I am doing this is simple! I have…
By: Carl Pion in  Internet and Businesses Online  >  Internet Marketing   Sep 20, 2011  
  Likes: 3

Online Marketing Methods To Help Your Business Leverage Reach
The era of online advertising and marketing is here! Any business that is serious about maximizing its sales revenue and leveraging cost cannot dispute this fact. The medium of the internet as a marketing tool is fast becoming a preferred choice for many businesses around the world. Still new and…
By: Dan Boateng in  Internet and Businesses Online  >  Internet Marketing   Apr 15, 2013  
  Likes: 1

How Can Small Business Owners Create Information Products to Sell? Stand Out! Be Unique!
As a small business owner you gained deep expertise that's unique. Like a toucan with a unique beak, simply allow yourself to stand out naturally. Let your uniqueness show you what expertise to share. Let all of who you are lead you to how to create information products to sell.…
  Likes: 7

How To Use Email Marketing For Small Business Owners
Hello! How to use email marketing for small business owners is a fun topic. Thing is? Most small business owners don’t. Do you use email marketing? (1) Yes If so, you gave your small business a competitive advantage. Bravo! Keep on learning and getting better. You can succeed online. (2)…
  Likes: 4

How Do Small Business Owners Use Article Marketing? Best Kept Secret Ways Of Making Money Online
Small business owners use article marketing. One of the ways of making money online using article marketing is fun. That's why I'm writing this article. I want to share a fun way. Fun I want to share a fun way of using article marketing that's become a bit of a…
  Likes: 4

Should Someone Who is Unemployed Try to Start A Business?
This is a tough question that I'd like to tackle today, because I have mixed feelings on the subject. As a business owner, I know that there are some typical traps that recently (and unexpectedly) unemployed persons may fall in to. But I also think that this can be the…
By: Nathaniel Brenes in  Internet and Businesses Online   Mar 11, 2013  
  Likes: 1

Mobile Affiliate Platforms: An Excellent Source Of Income For Small Business Owners
Mobile affiliate platforms are something small business owners should consider looking into to add extra money to their bottom line. It never hurts to have another source of money coming in. You never know what could happen. You could get sick and wind up in the hospital. Your whole industry…
By: Lee Walden in  Communications  >  Mobile Cell Phone   Mar 17, 2011  
  Likes: 48

Mobile Marketing Strategy A Guide For Small Business Owners
A mobile marketing strategy is a must have these days if you want to have a successful small business. Just like it is no longer optional to have a website of some sort, marketing to people with cell phones is something your business needs to consider doing if you want…
By: Lee Walden in  Communications  >  Mobile Cell Phone   Mar 21, 2011  
  Likes: 1

Internet Marketing For Local Small Business Owners
Pity the small business owner. He/She is only running his business because he wanted more freedom, more independence. He/she had a vision in his mind of a lifestyle that did not include bosses, or corporate politics, or putting up with foolish nonsense normally associated with a regular 9 to 5.…
By: Chuck Bedgood in  Business  >  Advertising   Jul 25, 2011  
  Likes: 1

How To Create Market And Sell Your Own Product Line for Small Business Owners
Small business owners gain useful insights. Day in and day out! You gain these insights simply in the course of your day to day work. Some insights apply to real world problems that you can help others to solve. That’s both how to and why to create market and sell…
By: Cynthia Ann Leighton in  Business  >  Sales   Mar 12, 2015  
  Likes: 8

Does Your Business Really Need Strategy, Tactics, And Planning?
Words like strategy, tactics, and business planning scare most people when talking about their businesses. Many of those people think that a small business has no need to do any planning at all. When there is a single entrepreneur into the business she knows very well what she has to…
By: Ancuta Neagu in  Business  >  Entrepreneurialism   Feb 27, 2012  
  Likes: 0

Local Business Directories Are They Useful For Your Business Or Not
Is the use of a local business directory effective and useful for your business or is it just for big business with websites and big advertising budgets?
By: eddie1 in  Internet and Businesses Online  >  Site Promotion   Mar 04, 2015  
  Likes: 0

Build Your Web Visibility As A Small Business Owner
For small business owners today, being social on the internet is what getting a telephone number was 20 years ago. You have to make it easy for your customers to reach you. Millions of potential customers are searching for businesses like yours through the world-wide-web. Without a web presence, you…
By: Aimee Carson in  Business  >  Entrepreneurialism   Jun 01, 2012  
  Likes: 0

Article Views: 1880    Report this Article