Cold Calling: Elements That Fail You, If Not Done
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Cold Calling: Elements That Fail You, If Not Done

The success of a sales campaign does run parallel to the accuracy of a telemarketing list; however, it is not all that influences it. So, even if your contact center is using one of the best telemarketing services in the USA, there’s a lot of ‘Do’s’ and Don’ts’ your SDRs need every day. This article highlights some of the ‘DON’TS’ that if your sales professionals do will confirm that the day is bad for them. We hope you avoid them, forever.

Avoiding Callbacks

Procrastination any time is not good in a sales job. It is the foremost and the biggest element that leads to a ‘zero-sales’ day. To churn sales, you’ve got to dial the numbers; but even dialing numbers means maintaining a specific target, as we all know that there are more ‘nos’ than a singles ‘yes’ to hear when telemarketing. Remember, viable results are not visible if you fail to plan your callbacks properly.

Failing to Capture Right Notes

Capturing correct notes helps you start a conversation from where you exactly left it. In its absence you cannot remember what the customer was really looking for, especially if you are contacting him after a gap of few months. In fact, there are many elements that you need to remember when contacting prospects after a while. In the absence of the right notes, you may damage your rapport and even the best of the conversations in the past may end up without the sign up of a deal.

Unable to Cross the Gatekeeper

Various surveys reveal that getting stuck at the ‘gatekeeper level’ is the biggest hindrance to sales. Yet, this happens and we all face a situation where we are not allowed to talk to the decision maker of the company. Though, certain reasons are responsible for this, one of the silliest and worst is not having the name of the person you need to talk to.

Failing to Stay Motivated

Telemarketing is tough. The last thing you would want in this job, however, is the lack of motivation. Despite the fact that the majority of numbers dialed in a day end up without a sale, people still like talking to people who are energetic, upbeat and sound motivated. If you sound dull and boring, nobody would like to listen to you, no matter you are selling the best product. If you are not enthusiastic about what you are doing, it is almost guaranteed that the day will not end up in your favor.

Not Follow a Consistent Process

When telemarketing, it is not just a head of steam that plays its part, following a consistent process that matches your skills is also crucial. Callers that often fail to meet their targets have a sporadic attitude towards their calls. They often have long gaps in their calling. Blocks and put-offs are a part of telemarketing, but if you run your day without adhering to a consistent process, chances towards failure will be more.

Conclusion

Despite all the odds that are only natural in telemarketing industry, successful telemarketers never give up. They are goal-oriented and often develop new techniques to handle buyer objections. In fact, a high-performing sales team is, less or more, the outcome of skilled and motivated SDRs and accurate data management. Given this, if your business is serious about increasing its sales numbers, you need to not only consider a good telemarketing service in USA, but also take all positive steps that help your agents fuel their motivation.


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