This Article is About
client relationships
word of mouth
colleagues
Flash Video Player - The Social Aspects Of Interactive Video Are Amazing.
Join 1000's of Authors at StreetArticles Today!

Flash Video Player - the social aspects of interactive video are amazing.

Interactive video enhances the User's experience by providing more functionality to the viewing experience; interactivity is key - when putting across your message. Bringing TV advantages onto the Webs interactive feature rich stage deepens Customer engagement.

We live in a dynamic, visual world, and getting a highly targeted message across can be a real challenge for SMEs. A professionally shot and edited video provides the ultimate engagement mechanism - an interactive experience (highly targeted message) that makes an immediate impact on its audience.

However, most SMEs may not be aware that, it's not just the actual quality of the produced video that matters, but also the Video Player (the encasing used for that video) that presents that video; it’s important therefore, to distinguish that it’s the player, not the actual video that becomes the “Ultimate Engagement Mechanism”. This Mechanism can greatly enhance your online video campaign.

You’ll need to avoid being perceived as one of those sites where the actual Video Player doesn't live up to the overall standard, downgrading the Owners occupation.

We all understand that communicating and connecting with your clients is an essential part of any business, building your brand and client relationships. Its how we choose to “communicate” that makes the real difference.

The aim of this article is to provide an opportunity for you to learn the many possibilities on how you can bring into play the word "Engage" when hosting video content on your own site.

Social Sharing: The social aspects of interactive video are amazing, as it allows the User to share your content with Colleagues and Friends; Social Sharing, the new Word of Mouth. There are 500 million active Facebook Users' and counting.

"The last hundred years... the way to advertise was to get into the mass media and push out your content... In the next hundred years information won't be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change; you will need to get onto these connections." - Mark Zuckerberg, Facebook.

File Download: In-video document downloads, provides the opportunity for you to let the User download further information relating to your business; product brochures, catalogues, wine lists, food menus, job applications. Give incentives for them to download and try your service or product, by offering a promotional incentive. This is a major benefit, your literally placing your service or product on their desktop.

Cue Points and On Completion Events: Using cue points in your video timeline that triggers programmed events - clickable hotspots that can help you to emphasise a point, link to supporting material, link to another section of your site, where you have placed a "BUY NOW" button. On Completion Events are similar; allowing you to "Direct or Show" once the video has reached its end.

Backdrop Light Adjustment: When one's watching a streaming video on most Websites; one finds that all those images and text, other related videos or ads, a bit distracting. This enhancement certainly helps in, making your message clear.

How should this ‘Video Player’ procurement work for you?

You shouldn’t have to donate any extra time on learning new software, you shouldn’t have to hire a costly developer to plug the player into your site, and you certainly shouldn’t be asked to pay a monthly or yearly premium for this Video Player Service; ideally you should source a Provider that can take care of coding your player and embedding it onto your site, all inclusive of cost.

Where, you’d simply provide the required In-Video Data i.e. Video Name, Email details, PDF/File names and Dir/Path/URL locators, to your Provider. Alternatively the Provider should be able to collaborate with your existing Web Designer, to whom they could send the required code, and provide a simple copy & paste procedure, where your video could be viewable on your site, within minutes.

• Video makes your landing pages more engaging.

• Which leads to improved User engagement, immediate reaction; they pay attention. And if they liked what they've seen, they share the experience.

• Leading to increased sales and conversion rates.

With video being the “Ultimate Engagement Object"; be sure to allow your visitors to completely engage by allowing them to interact in a coherent fashion. I can name a whole bunch of sites that miss out on this trick - most provide a quality video cased within one of the free branded players, with limited interaction such as play, pause, stop and the all too familiar "click away" (YouTube) opportunity. Would you normally allow others to place their branding on top of yours, allowing your visitors to “click away” from your site to theirs?

Obviously, another downside concerning YouTube is that you can’t control those “Usage Spikes” which brings playback to a halt, alongside, of having one of your competitors’ videos’ or something equally distasteful (previous employee/customer grievance) shown amongst the landing page containing your video.

Make the most of what Interactive Video has to offer, today.


Street Talk

No comments present
You May Also Like
Client Relationships In Online Payment
Importance of personalized client service in online payment One of the main reasons why online payment is getting more and more popular is that it takes much less time and energy from customers, hence providing them with a secure and seamless online payment experience is a common interest for both…
By: Escalion PSP in  Internet and Businesses Online  >  Ecommerce   Jul 12, 2011  
0
  Likes: 0

Free SEO
100% working free SEO tips Dear friends in this article we will tell you how you can increase your website rank from your home without investing any money. It is not very difficult. You have to give only some time for that. You can search on internet for free SEO…
By: Bea Ramos in  Business  >  Marketing   Jun 02, 2016  
0
  Likes: 0

Use High Standard Pigment Paste for Your Business
If you need colourant for your business, you should try to find the best providers in the field. Never settle for low quality products when you have the chance to get high quality ones for such good quotes. The pigment paste can be found for very good prices, you will…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Find Quality Tinter Services Online
Every business that deal with crayons, paints and other coloring materials needs to make sure they get good color development, in order for their clients to be fully satisfied with their services and products. When searching for dyes and pigments, you should make sure you get them from professionals who…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Achieve Great Colouring Results With Pigment Paste
If you work on a project that implies a colouring process, you must be interested in your options for pigment paste and quality stainer. Achieve optimal results with the right painting product! You might be overwhelmed by the wide range of options you get for pigment paste or stainer. The…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Distinguish Quality Products for Pigment Dispersion
Whether your industry relies on the usage of pigments or you need an appropriate colourant for your personal project, you need to acquire some tips to help you find the best product available on the market. There are certain aspects you must evaluate when looking for the right colourant. As…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Custom Printed Folders
Although the world is going toward the advancement but traditional methods are also used in business and sometime these are more powerful than advance methods. Like in today’s business a lot of paper work is required for different matters like for marketing, dealings, presenting and also for data storing etc.…
By: Adam Smith3 in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Delhi Firm Aims to Make Leds Safe for Eyes With Light Diffusers
The leading manufacturer of masterbatches, Alok is looking to step into the LED industry. The Delhi-based firm is aiming to make the LEDs safe to the eyes with its innovative light diffusing products. There is simply no doubt that LED has varied advantages such as energy efficiency, power savings etc.…
By: Nisha Malhotra in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Tsmc Mulling Cutting 16/20nm Prices
NXP Semiconductors achieved a 14.2% share of the US$27.4 billion automotive semiconductor market in 2015, four-percentage points ahead of its nearest rivals Infineon and Renesas, according to Strategy Analytics. In 2015, NXP acquired Freescale Semiconductor - both major auto chip suppliers. The combined entity had automotive semiconductor sales of US$3.9…
By: summer2 in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Top - 5 Audio Marketing Platforms
You may be thinking that video content is the latest trend in companies’ marketing. However, it is not the only way to get your customers’ attention and create a good base for trust. Audio content can be a strong rival for video, as it has its own advantages. As a…
By: daniel38 in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Is Audio Content Marketing Better Than Video? – Let’s Research Your Audience Tastes
Today I want to tell you about how quickly audio marketing becomes popular. Let’s forget about the traditional radio for being awful and disappointing the consumers. The statistics about people, who are driving back home from work alone, working out in the gym or swimming in the pool waiting for…
By: daniel38 in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Send Online Gifts to Bangalore With Added Features And Qualities From Giftsbymeeta
We are as the main web gifting entrance, has cool scope of a great many impeccable, best in class, moderate, event, relationship, and area driven gifting stuffs to make your each uncommon event ever important. Chocolates, cakes, sweets, and flowers are constantly delightful as endowments. They are the most vintage…
By: Riya Singh in  Business  >  Marketing   May 23, 2016  
0
  Likes: 0

Reasons Why Brands Should Start Using Audio Marketing
2015 is crazy about video content. Nowadays marketing is all about choosing the right market and finding content creators who will work in a very competitive space and catch the customers’ attention by developing unique content strategies for companies’ brands. But video content is not the only way of getting…
By: daniel38 in  Business  >  Marketing   May 16, 2016  
0
  Likes: 0

Tips for Better Audio Marketing
Whether you want to create a video, podcast or audio advertisement for radio it is necessary to know haw audio quality and volume influences the audience. It is a fact that sounds affects listeners much more deeply than video accompaniment. That is why poor music quality can ruin your presentation.…
By: daniel38 in  Business  >  Marketing   May 16, 2016  
0
  Likes: 0

Software Packaging Boxes
We see much software in market which is produced for us. All of these are necessary for us in different ways. We made numerous custom software boxes for all their software’s like cd box, I pad box, head phones box, mobile phone box, laptop box and many other boxes for…
By: David Willim in  Business  >  Marketing   May 12, 2016  
0
  Likes: 1

Article Views: 2533    Report this Article