Google came into the picture in 1997 and began as a company that seemed to care about nothing but providing convenient service. Many years and trillions of logged hours, we now have Google+ which is being used by over 400 million people. In 2006, Google introduced Google Analytics which has become an invaluable tool in tracking movement, lead generation, conversion, and traffic. Through Google, websites can now engage in e-commerce which means if you work on your website the proper way, you can say goodbye to your day job and live off the earning from your website.

It seems like we’ve been living with Google all our lives. The impact of this company has been tremendous from all corners of the globe and across all age, race, and gender barriers. Now everyone in business wants to be recognized by Google. It has become a sign of success to land on one of the top 3 pages in a Google search. Unfortunately, it’s not that easy to accomplish but it’s not impossible either.

To get your website recognized by Google, you first need to understand how Google works. You don’t need to know everything about its complicated algorithm but you must learn the basics. The beauty of Google is that new strategies are being developed all the time which means there will always be new opportunities to slip in through the cracks and overtake a website that has been around longer. You’re lucky because with the Internet, you can jump in at anytime, do a little studying and be able to establish a strong brand presence immediately. This is quite different from traditional business that require a substantial investment to compete with those Fortune 500s at the top.

The Basics of Google

It’s simple really – using software it has developed, Google scans through the internet in search of information for its users. One of the key ways it generates a search is through keywords and links. These are used to create an index and when a search is requested, Googlebots looks for relevant indexes. Your objective is to be included in the index in a manner that is relevant to your website.

The more often a website is visited, the higher it ranks. There are little leaks in the system placed on purpose to weed out websites that aren’t relevant or try to outsmart the system. Once they are found, they are banned forever. Thus, aside from aiming for the index, you have to do it in a way that is acceptable to Google standards. In short, no hanky panky allowed.

To get your website on Google, you can try these legitimate methods or hire a webmaster or internet marketing expert to work it out for you.

• Your website should have links and a clear hierarchy in the links. If you have several links but it competes with each other, then you confuse the Googlebots and it won’t understand what’s most important about your site. Use text links instead of images.

• Each page in your website should be different from the other pages.

• Your website has to make sense to your market. Even if they do visit once, it won’t happen again. You need to aim for repeat visits, fans, or subscribers.

• If you’re going to do this on your own, then study the Google webmaster guide from cover to cover.

The bottom line is that a person chooses what he reads based on what he sees and previous experiences. Thus, first visits are not what you should pursue. Instead, you need regular subscribers and visitors. You need people who appreciate your offering and want to do business with you. In short, your aim should be to make your website go viral and to be addicting.

If you’re in a hurry and don’t have experience in internet marketing, it’s almost impossible to get results in months, much less weeks. You might as well get a marketing assistant to help you get ranked and learn while it’s being done so that you can take over eventually.