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brick and mortar
mortar businesses
pay per click advertising
relevant traffic
facebook
website ranks
twitter
search engines
web traffic
business today
readership
How To Market Your Online Business
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How to Market Your Online Business

Previously brick-and-mortar was the only way that people conducted business. Today, even brick-and-mortar businesses are dipping their feet and heads into the wonderful world of internet marketing. Why? Simply because it works! But, in order to maximize success, you can’t just throw up a crappy site and then wait for people to find you. No, you have to generate sufficient web traffic; you have to work it out until you have visibility and thus, increased sales. Here are some tips to make the process easier:

Use Pay-Per-Click Advertising

Most people are afraid of PPC and who blames them? It can be scary and if you don’t know what you’re doing, you can lose your money fast – very fast. With any PPC campaign it is important that you target the right audience. It is also important that you use hard-hitting content that draws readers in and makes them want to take action. Once you do, you’ll be more likely to see results.

Publish an E-Newsletter

Publishing an e-newsletter is a brilliant way to drive relevant traffic to your website. With an electronic newsletter, you can reach many customers and provide them with relevant information, services or product that can significantly impact their lives. By focusing on their needs, you’ll actually build trust and they will actually want to communicate with you.

Create a Blog

Blogs are very helpful in boosting your site’s rankings among the search engine and keeping readers engaged. If you blog regularly, you establish a readership while driving quality web traffic to your website. To give you more bang for your buck, always use unique copy and post your blog posts to your Twitter or Facebook pages for even more exposure. You can even encourage others to do the same.

Guest Blogging

Another great way to create exposure is to write content for other complimentary sites in exchange for a link back to your site. These links will have a tremendous influence on how your website ranks within the search engines. Always partner with non-spammy and quality sites that offer value to their readers.

Optimize your website

Today search engine optimization is extremely popular. After all, competition on the ‘net for the top 10 spots is extremely competitive. You need good content, backlinks, and you have to target the right keywords. Well, a SEO specialist can help you with the confusing world of search engine optimization. They can help you with your on-page and off-page optimization, make suggestions for targeted keywords and basically help you achieve higher rankings. Keep in mind that this process takes time and nothing happens overnight. Plus, there are a lot of people who claim to be experts that aren’t. So, always check references and hire them for a smaller SEO project before trusting them with the entire process.

Generate Positive Customer Reviews

Online customers rely heavily on word-of-mouth advertising than other modes. This is why review sites are so important As such; always encourage your customers to leave honest reviews about your products or services so that others can learn about them as well. You can even offer small incentives like coupons or special deals to loyal customers who leave reviews.

In conclusion, there are many ways to market your site. Some common ones are optimizing your site, using pay per click advertising, creating a blog, guest blogging and generating customer reviews. By using some or all of these methods you will definitely improve your traffic immensely.


Street Talk

Hey Rick, which of the above methods do you think are the most effective for marketing your business?

Reply
  about 9 years ago

This is great, like a checklist of things to do...and then rinse and repeat. Thanks

Reply
  about 9 years ago
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