Is Audio Content Marketing Better Than Video? – Let’s Research Your Audience Tastes
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Today I want to tell you about how quickly audio marketing becomes popular. Let’s forget about the traditional radio for being awful and disappointing the consumers. The statistics about people, who are driving back home from work alone, working out in the gym or swimming in the pool waiting for some good content to listen to. Dr. Nina became or rescuer and started her own podcast “Win the Diet War”. After 10 weeks, her creation numbered about 9,000 downloads.

Audio Marketing Statistics

97 million Americans drive from/to work alone

37 million people have gym memberships (how many actually uses it?)

Digital radio revenue lever is increasing quicker that in any other field

40% of Americans are consuming audio content using their mobile phones

Advertising Revenue on Pandora streaming Internet Radio has raised in a year from 120 million in 2011 to 240 million in 2012

Slate magazines are getting more revenue from their podcasts rather than printed texts

Your Audience Tastes

At the beginning of your business, you should respond to any feedback you receive. Answer everybody; it will increase the level of trust between you and the consumer. Always research the profiles of people that are following your page whether it is Google+, Twitter, Facebook or YouTube. You can find some precious clues to your customers’ heart! By understanding their interests, you will know which way to move further in business plan and marketing and develop a strong relationship.

Market Player is a powerful two-component solution including both software and hardware for centralized audio and video management at retail stores, banks, cafes and restaurants, hotels and office centers, car showrooms, gas stations and shopping malls.

Market music has a 24/7 support and have successfully installed their software at 47 000+ points of sales at 70+ retail chains such as McDonalds, Espirit, KIA, KFC, Burger King and many others.

You do not need to be an expert to recognize that Market Player is the ultimate solution for audiovisual marketing.

Market music software allows you to develop highly detailed reports on audio and video broadcast and more importantly perform full-scale commercials broadcast media planning. This allows sparing advertisers from any doubts in advertising services quality.

School of Podcasting History

Podcasting Tips from a Recording Engineer – 2006

Podcast Secrets with Paul Colligan – 2007

Your Podcast Does NOT have to be 20 Minutes – 2009

WordPress Tags Are Google Food – 2010

Wizzard Media Premium Subscription Service For Podcasting – 2011

You Are Your Audience – Bad Media Hosting – 2012


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