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If you're a golf professional who wants to grow your business, you must have an online presence. What I mean by that is have a marketing site or blog that provides information for golfers to find you, to increase your income. Because teaching golf is a service, it can be very volatile, where some times you're giving lots of lessons, and other times you're really slow. If you have a family to provde for, this can be quite stressful.
Grow Your Database
Every teaching professional has a list of students they teach, or have taught in the past. This is gold if you can learn how to market to it. The most reliable income is "repeat business" and for a golf pro it's no different. You want your golf students to keep coming back again and again. Managing this list or database of your clients will surely increase your income dramatically.
Get With Social Media
Social media is here to stay, and even PGA players are jumping on the bandwagon. Twitter is becoming the "go to" source for golfers want to keep up with their favorite players, so why wouldn't you join in on the conversation and expose your golf instruction business to them.
Facebook is closing in on a BILLION people, so don't you think there are a few golfers on it? I'm sure you have a personal facebook page, but how about a business page? If you don't have one, you need to get one asap. You can give updates on your page, insert simple golf tips, and mention any golf offers you have coming up.
In no time, you'll be in the golf internet marketing business. You'll be adding more income to your bottom line and growing your business fast.
Blogging
A great substitute for a website is a blog. They are vey easy to maintain, and a fraction of the cost to get up. A blog is a perfect way to create a community with golfers. If you can provide valuable golf improvement information via free golf tips and videos on your blog, you will grow a following and then the sky's the limit. You can create a list of subscribers, then market to them with affiliate products, or special offers for your services.
Having a blog will connect you with golfers not only in your locale, but across the country...even the world. You'll make contacts in the golf business you never had before. Opportunities will open up that may allow you to give clinics all across the country for a very good fee. If you have down times in your golf business, this is a perfect addition to diversify your income.
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