This Article is About
pens pencils
washing clothes
marketing campaigns
alternative advertising
tight deadlines
marketing campaign
washing machines
Selecting A Cost - Effective And Unique Advertising Gift For Your Business
Join 1000's of Authors at StreetArticles Today!

Selecting A Cost  -  effective And Unique Advertising Gift for Your Business

Identifying and selecting an appropriate advertising gift for your marketing campaigns can sometimes be frustrating. Business owners often need to get away from the 'cliches' of giving away a promo pen, ruler,hat or T-shirt. But selecting a non-generic give-away item such as the above can prove to cause customers to simply throw away their gift as soon as they get it in their hands.

So what do marketeers need to bare in mind before selecting a cost-effective advertising product?

Sometimes we find ourselves trapped in the decision of selecting a promotional gift for our business (or our client's business). The deadlines are closing in and having very limited time to research we end up either selecting a generic promotional gift (such as T-Shirts, pens, rulers, calculators, hats etc...) or in a worse scenario we end up ordering an 'alternative' advertising gift that doesn't really relate to the business.

The later is the worse that can happen to a marketeer who is in a rush to meet the tight deadlines of a marketing campaign. So how can a marketeers select 'niche' advertising gifts that perfectly relate to the business-in-promotion and at the same time meet those tight deadlines?

The answer is simple. Customize it! Why order the same promo gifts that all people have become accustomed to and not create your own, custom-made give-away item?

For example, suppose that Business 'X' is selling washing machines and now wants to promote its brand by giving away business gifts. Then instead of giving away pens, pencils,t-shirts, hats etc... why not manufacture a cost-effective gift that will impress. An example would be to order 'washing clothes fold-able baskets' but customized to look similar to a washing machine.

Your first reaction would be that this is (a) Too expensive (b) time consuming (c) in need of a designer. Well you are right but not absolutely. There are companies out there that can help deliver custom-made promo products in a timely manner. These companies can provide the design drawings and can deliver your order faster than you would expect.

There are many examples of custom-made promotional items that can be found on various Websites or even from Youtube videos. There are companies out there offering customized promotional USB drives that replicate almost any product design, whether that is a washing-machine, a burger for a burger shop etc...

By offering original and creative business gifts you can grab the attention of your customers. Whatever is unusual but useful can be remembered and this is exactly what all marketeers want. By giving away the usual USB flash drive with just your logo printed on it will not be remembered as much as by giving away a USB flash drive that has a shape of your product (i.e. a washing-machine).

Furthermore, usb drives can add more value to your marketing campaign as most suppliers will install your digital promotional files inside the USB drives before they are delivered to you. This means that all of your customers will see your brochure,information sheets, presentations or videos when they first use the USB flash drives. Not only that, but your suppliers can even lock your promotional files so customers will not be able to delete them from the USB drive.

Be original and creative and start promoting in unique ways. You don't necessarily have to give-away USB flash drives. Think of anything that people can use in their daily lives but simply customize it to suit the design of your product or your campaign. Make it funny, unusual and stylish.


Street Talk

No comments present
You May Also Like
Discover A Way to Brighten Someone's Day
It is 4:30 p.m. on a cool, sunny Tuesday, and you are eager to clear your head and relieve the stress of the day. You fight the afternoon traffic, walk across campus, and finally arrive at your dorm, a red brick, three-story building in the center of campus. You swipe…
By: Hollie E. Townsend in  Health and Fitness   Jan 14, 2012  
0
  Likes: 0

Get Organized
How can you get organized? The way you get organized depends on your profession. If you are a student, for example, you will want to get all of your supplies before the semester starts. Get a notebook for each class. Having separate notebooks will allow you to keep the notes…
By: Hollie E. Townsend in  Business  >  Career Advice   Jan 15, 2012  
0
  Likes: 0

How to Stop A Puppy From Biting And Chewing
One of the problems many new puppy owners face is the fact that puppies, no matter what breed, like to bite and chew on everything. Some puppies do chew more than others. It all depends on his or her nature. Once you have a puppy in your home nothing is…
By: Sherry B. in  Pets  >  Dogs   Sep 20, 2012  
0
  Likes: 0

Hypnosis Are You Asleep Or Unconcious?
Probably two of the most common questions are; "How old is Hypnosis?" and "Who invented Hypnosis?" You can imagine someone like Archimedes leaping out of his bath, yelling; "I have it, I have it!" How old is Hypnosis? Well, there's the old boy with the long white beard who sits…
By: Mike Bond in  Self Improvement  >  NLP Hypnosis   Jun 13, 2011  
2
  Likes: 1

Watch for Back - to - School Sales
Summer is quickly coming to an end, and a three-word phrase is becoming very common: back-to- school. When you hear this phrase, you probably think of crowded stores and parents and children scrambling to get needed supplies like composition books, pens, pencils, and loose-leaf paper. Back-to-school sales may include items…
By: Hollie E. Townsend in  Reference and Education  >  K 12   Aug 07, 2012  
1
  Likes: 1

Help Your Child to Avoid Becoming Obese
If you are a parent, you want your child to do well in school and will do whatever you can to help him succeed. You buy him the supplies he needs, such as pens, pencils, and loose-leaf paper. You see to it that he has proper lighting to do his…
By: Hollie E. Townsend in  Health and Fitness  >  Obesity   Jun 17, 2012  
4
  Likes: 1

The Help Got Eight Dollars A Day And Carfare
Hindsight is often described as 20/20 while foresight is at best a dim image of the future. Prior to viewing the movie “The Help” but after reading the reviews for this movie, I was struck by the parallels of the movies characters and my own mother’s experiences. My mother’s experiences…
By: Charles Atwater1 in  Relationships  >  Love   Aug 30, 2011  
0
  Likes: 2

Social Media Engagement
It still puzzles me to find businesses that don’t use social media and more importantly, don’t think that it is necessary. As all marketing professionals know social media has now become an important part of the marketing plan and is included in many marketing campaigns. Companies should focus on creating…
By: Daniel Fisher in  Business  >  Marketing   Nov 26, 2012  
1
  Likes: 0

Free SEO
100% working free SEO tips Dear friends in this article we will tell you how you can increase your website rank from your home without investing any money. It is not very difficult. You have to give only some time for that. You can search on internet for free SEO…
By: Bea Ramos in  Business  >  Marketing   Jun 02, 2016  
0
  Likes: 0

Use High Standard Pigment Paste for Your Business
If you need colourant for your business, you should try to find the best providers in the field. Never settle for low quality products when you have the chance to get high quality ones for such good quotes. The pigment paste can be found for very good prices, you will…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Find Quality Tinter Services Online
Every business that deal with crayons, paints and other coloring materials needs to make sure they get good color development, in order for their clients to be fully satisfied with their services and products. When searching for dyes and pigments, you should make sure you get them from professionals who…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Achieve Great Colouring Results With Pigment Paste
If you work on a project that implies a colouring process, you must be interested in your options for pigment paste and quality stainer. Achieve optimal results with the right painting product! You might be overwhelmed by the wide range of options you get for pigment paste or stainer. The…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Distinguish Quality Products for Pigment Dispersion
Whether your industry relies on the usage of pigments or you need an appropriate colourant for your personal project, you need to acquire some tips to help you find the best product available on the market. There are certain aspects you must evaluate when looking for the right colourant. As…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Custom Printed Folders
Although the world is going toward the advancement but traditional methods are also used in business and sometime these are more powerful than advance methods. Like in today’s business a lot of paper work is required for different matters like for marketing, dealings, presenting and also for data storing etc.…
By: Adam Smith3 in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Delhi Firm Aims to Make Leds Safe for Eyes With Light Diffusers
The leading manufacturer of masterbatches, Alok is looking to step into the LED industry. The Delhi-based firm is aiming to make the LEDs safe to the eyes with its innovative light diffusing products. There is simply no doubt that LED has varied advantages such as energy efficiency, power savings etc.…
By: Nisha Malhotra in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Article Views: 1453    Report this Article