This Article is About
small business marketing
other search engines
google yahoo
busine
missing the point
marketing strategy
google
business cards
business website
weeds
business owners
phrases
Small Business Marketing In Spain
Join 1000's of Authors at StreetArticles Today!

Small business marketing in Spain is in its infancy. When I talk to local business owners here they seem to think I am crazy or that I just landed from another planet. Sometimes both. This does seem to be the case in my area at least but I am willing to show them what I am talking about. There is nothing like real live proof to prove the point.

You see when I find a business that has spent, in some cases, many thousands of euros on a website but it is not an asset to their business, I talk to the owners. "What is the point of spending all that money when nobody sees it?" I ask. They look at me dumbfounded and insist that they do have people go to their website. They must do they say because it is on all of their business cards, in their advertisements and on other advertising material.

I then patiently explain that I think they are missing the point. I take the view that a business website needs to be found for the keywords and phrases that potential clients and customers type into their search box. Having done that, most of them will pick from the first few entries that Google, Yahoo, Bing and the other search engines show them.

Now I do not intend to bore you with industry figures but it is worth noting that 47% of people searching online will visit the first top ranking website. That leaves 53% to share between the next few entries and leaves very few for websites ranked on page two and lower. That is food for thought don't you think?

What I have done and continue to do is either pick a website from nowhere, one that is lingering down among the weeds of page 15 and beyond or build a new one. This is quite a challenge but I am out to prove a point so it is worth the effort. I make sure that my audience knows the starting position in the search engines of the website I chose. Naturally, in the case of a new website that is nowhere.

Then by applying my small business marketing strategy I send it up to the top of page one on Google. Once that is accomplished I return to my business owner friends and show them the results. Quite frankly they are astonished and immediately want to know if this local internet marketing mumbo jumbo will work for them. Then they ask if I can do it for their business website. The answer is invariably "Yes"

It is very satisfying to do this type of work. To take what once was a wilting website and turn it into a valuable business asset is very rewarding. My clients see real results in a short space of time and that is why, despite the funny looks I get, I enjoy my small marketing business in Spain.


Street Talk

No comments present
You May Also Like
Simple Small Business Marketing: Clarify What You Do
Marketing isn’t easy or fast, but it doesn’t have to be complicated. I know many entrepreneurs who have successfully marketed their companies without designers, copy-writers or supplemental staff to help them. Follow a few easy guidelines and you too can have simple marketing. Step One: Clarify. When you’re the one…
By: Celia Triplett in  Business  >  Marketing   Dec 12, 2011  
0
  Likes: 0

Online Small Business Marketing
Your small business will not be very competitive without online small business marketing. You have got to have the knowledge, tools, and the ability to take action for your small business to be successful in the internet marketing world of 2012. There are a number of small business owners that…
  Likes: 1

Small Business Marketing Strategy - 8 Steps To A Successful Marketing Strategy
Entrepreneur-a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. You're an entrepreneur, one of the few who are willing to venture out and take the risks, and hopefully reap the rewards of your blood, sweat, and tears. But that can be a…
By: Caleb R. in  Business  >  Small Business   Feb 22, 2013  
0
  Likes: 0

Small Business Marketing And Restaurant First Nerja
Small business marketing has helped Restaurant First in Nerja to achieve their online marketing goals. In just a few short months this sophisticated restaurant on the outskirts of this popular seaside town is unmissable in the search engines. This article sets out to demonstrates the power of local internet marketing.…
By:  in  Business  >  Small Business   Apr 07, 2011  
0
  Likes: 0

Small Business Marketing For The Axarquia
Small business marketing is expensive when you add up all the costs. The difficulty comes in deciding where to spend your advertising budget for the maximum effect. This article sets out the case for local internet marketing and describes how you can cut your spending and get more clients and…
By:  in  Business  >  Small Business   Apr 04, 2011  
0
  Likes: 0

Small Business Marketing In Malaga
I have been advising people about their small business marketing in Malaga for a number of years. One aspect that has stood out is that most people do not know the value of writing articles like this one. The princples outlined here apply not just to my area or any…
By:  in  Business  >  Small Business   Apr 06, 2011  
1
  Likes: 0

The Benefits Of Article Writing As Part Of Your Small Business Marketing Strategy
The are many benefits of article writing online that you can adopt into your small business marketing strategy. The benefits start by giving an introduction to your company leading to branding. Another important aspect is your customers can find you online through a myriad of different search terms or keywords.…
By:  in  Business  >  Small Business   Apr 06, 2011  
0
  Likes: 0

How Small Business Marketing Helps Local English Radio Station
After a major facelift, Coastline FM online radio needed some promotion to announce its new look. The benefits of their small business marketing campaign are now being felt by this popular local English radio station after a few short weeks. So how is it done? Article Writing Articles like this…
By:  in  Business  >  Small Business   Apr 08, 2011  
0
  Likes: 0

Small Business Marketing On Finding The Right Keywords
Most business owners that I have come across in small business marketing do not understand the importance of keywords. Why should they? They are ordinary people who go to work and get on with their business, leaving the running of the website to someone else. But ignoring finding the right…
By:  in  Business  >  Marketing   Apr 05, 2011  
0
  Likes: 0

Small Business Marketing Success For Bugatti Manifolds
Graham Smart is an engineer and blacksmith. He is a supreme craftsman when it comes to custom manifolds for sports, vintage and classic cars. This is a local business that never thought of using the internet to attract more clients. He now uses a small business marketing service to attract…
By:  in  Business  >  Small Business   Apr 13, 2011  
0
  Likes: 0

Small Business Marketing Helps Coastline FM Radio
Opposed to many online radio stations, Coastline FM employs real live presenters for the greater part of the day. Coastline FM gives its audience the sounds of the Costa del Sol online. Yet it needs to get their website noticed online. They do this with the help of small business…
By:  in  Business  >  Marketing   Feb 03, 2011  
0
  Likes: 0

Local Internet Marketing Services
Local internet marketing services, what they can do for you and what they can do to you. As you read this article right to the very end, you will begin to feel the extent and depth of the market you are getting into. This will not scare you. Instead, it…
By: Octavien in  Internet and Businesses Online  >  Internet Marketing   May 13, 2011  
0
  Likes: 0

How to Rank High With Street Articles
Hi Street Article members. I’d like to give some advice about some SEO strategies and how to get your articles to rank much higher, especially if you’re barely getting any traffic. It's important to know how to correctly optimize your articles with both basic and advanced SEO strategies. Basic SEO…
By: Hiram Cooper in  Writing and Speaking  >  Article Marketing   Feb 15, 2012  
107
  Likes: 84

What Does It Take To Find Profitable Keywords?
With Google suspending all API accounts last year, the keyword tool industry has been thrown into turmoil. Trying to find profitable keywords with even some of the most highly regarded keyword tools has been proving to to be a nightmare. If they relied purely on the data provided by Google…
By: Craig Dean in  Internet and Businesses Online  >  SEO   Jun 03, 2012  
0
  Likes: 1

Slideshare Powerpoint--new Way To Use Powerpoint
Do you own Microsoft Powerpoint and maybe you have never used it, and would like to know how to? Have you heard of Slideshare Powerpoint, probably not, it is a unique system of promoting your website, affiliate offer or any other promotion you might have. Powerpoint is a very neat…
By: Len Cecchetto in  Internet and Businesses Online  >  Site Promotion   May 07, 2011  
2
  Likes: 0

Article Views: 1543    Report this Article