This Article is About
sales and marketing
advent of the internet
vacuum cleaner
amazing stuff
search engines
old school
billboard
phone call
momentum
puzzle
crowd
efficiency
rocks
The New Age Of Sales And Marketing
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The New Age of Sales and Marketing

There is certainly a new age to sales and marketing. We have been swept up in the momentum of this wave, and there is no turning back. You see, with the advent of the internet, the old school ways of sales and marketing have been smashed against the rocks, and the pieces re-arranged in a amazingly simple puzzle that you can now use to promote anything, and advertise to many more people much quicker.

Old School

Do you remember getting a phone call with someone trying to sell you something? Was it in the middle of dinner? Were they overly pushy, and wouldn't let you off the phone? Man, that was so annoying. How about the guys knocking on the door, trying to sell you that vacuum cleaner, and making the presentation right there in your home, uninvited, and almost getting you to buy that $5000 super sucker deluxe dual-brush vacuum...

How it's Done Today

Oh how times have changed. Enter the internet. Amazing stuff here, and it is only going to grow and get better. Now, you can advertise in search engines, word specific to gain the crowd that your product is geared toward. This especially makes your advertising more efficient, and cuts the cost so much. This is usually paid on per-click basis, so each time a potential customer clicks on your ad, you pay. But the efficiency compared to a billboard or magazine ad is astounding.

Then there is social media. This is the arena that can blow people's mind in the marketing world. Ok, so press releases get a lot of attention (you have to market those too, though) and there is still email gotcha (I personally don't like email marketing, it still seems pretty invasive.) But social media, Twitter, Facebook. Wow. This is something that could change everything for your business. Think about the reach of one single advertisement. If it's great, and a lot of your friends retweet, like, or pass it on to their friends, and they have friends that do the same, presto. You have VIRAL!! This, my friends is your ticket to hitting it big, trust me. So share it online.

Benefits?

Oh, yeah, there's more benefits. Cost: It saves an extreme amount on advertising costs, and the reach is much more efficient, reaching the concentrated people that you want, rather than spread all out, with just a few caring to pay attention. Ease: you can do this in your home, yourself. No office necessary. The internet and products online make it much simpler, and most do the work for you. Tracking: there are devices and programs to track your traffic and who looks, making it even more to gear and steer your traffic, and making the whole loop even cheaper and easier.

This is the future of small business, and marketing. Don't get left behind because you failed to jump into this new age of sales and promoting. The plethora of opportunities that are coming to the internet, and the amount of people that you are now able to reach is astounding. So learn to embrace these new technologies, and use them to promote your business.


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