The Power Of Packaging
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The Power Of Packaging

Finding the right packaging for your business

How many times have you heard people bemoaning the excess packaging that is delivered along with their Amazon order? Or how often do you yourself complain about having to fork out a penny for that carrier bag at the local shop till? Indeed when we consider these it seems that packaging plays a much larger role within our lives than we realise.

And whilst the realm of B2B packaging is subject to certain differentiating characteristics (such as a much wider collection of items that range from antic corrosive packaging through to specialised food and beverage packaging); as well as the higher associated budgets and usage levels, there remains many similarities in the power that packaging can provide for business.

Carrier bags for the shopper or B2B customer

Considerations when choosing the perfect carrier bag

Whilst the government continues to go to war with plastic bags, the fact remains that these bags are the most commonly used of all within the entire UK, and for marketers this means that it also represents the biggest moveable message medium, where logos may do tours of entire towns as their holders under take their shopping, or where business customers may do rounds of exhibition shows.

There are two main considerations when choosing the right plastic bag, with one of the most important issues for chose of carer bag being thickness, and with the other being the ability to print your marketing messages upon them.

So consider carefully the strength required to safely hold your items, whilst also consulting professionals on making the most of that marketing space. There are a lot of custom marketing packaging suppliers available

Thinking about the ecologic issue

Green issues are hot political stuff right now, where certain businesses are even governed by EU certifications to commit to certain obligations as far as materials go for their packaging; the most obvious of which is the use of plastic. What’s more however employing other materials for carrier bags (such as recycled paper) can actually serve to increase a business’s standing as a company that honours its social responsibilities. If your business is signed up to such issues, whether through choice or legalisation, don’t be afraid to add a little printing to drive home the fact that you’ve saved X amount of landfill waste by opting for that particular carrier bag material.

Shipping: The importance of damage prevention

As companies continually look to improve their delivery logistics it seems that there is one long standing element that is associated with the protection of any items: and that is the humble roll of bubble wrap. Beyond this however there are also other protective items, such as: protective profile parts (where pharmaceutical, HBA, electronics or other product types can be accommodated), custom polystyrene packaging and polystyrene blocks, foil bags and even climatic packaging).

Whilst one consideration may be the option of eco-friendly protection (such as using strips of recycled paper) another important factor may be flexible padding (which in today’s age can accommodate everything from the shipping of an apple right through to the most oddly of shaped and most fragile of items. This can handily serve to drive down costs for the business that have similarly shaped items to send end-mass.

Packaging: How very fitting!

A last point to make, whatever the packaging that you’re buying, is in relation to sizing. In the packing world… size matters. Not only is it important for the protection of your goods, but moreover for the very way in which customers regard you. So be sure to size up correctly and avoid being ridiculed for sending tiny products in massive boxes.


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