This Article is About
seo
search engine marketing
search engine optimisation
search algorithm
google
mini website
distinct advantage
black hat
business website
photo editing
customer base
Use Local Seo To Maximise Marketing Roi
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Search engine marketing is essential for any business that wants its website to get found on Google when a prospect types in a relevant search term (keyword). The problem is outsourcing SEO marketing is becoming increasingly expensive and the competition more intense. This article reviews a simple, low cost, local SEO marketing technique for business with a local customers

Businesses looking to attract customers from a large geographic area face strong competition. The recent Google search algorithm updates although having a positive impact on black hat SEO techniques do mean SEO agencies have to work even harder (equals more cost) to ensure their clients websites get found on Google. Businesses with a local customer base now have a distinct advantage.

Any business can now acquire a mini website on near the top of page 1 Google and link it to the main business website but the real benefits are available to businesses with a local customer base. A listing introduces the business, displays contact information, customer reviews and much more and it’s free. Analysis tools are available to review how many times a prospect has viewed and clicked through.

A correctly set up and optimized Google+ local page can therefore deliver a page one presence with minimal ongoing SEO. A click on ‘Google + page’ takes the prospect to the Google + Page. A click on the company name takes the prospect directly to the business website However, there is a catch as Google only list a maximum of seven businesses from the many available in any particular area

Only Google knows how their selection operates but there is strong evidence that those companies with a claimed and optimized listing, which includes customer reviews, have more chance of display ahead of the competition. Proximity to the centre of a particular location also appears to be a factor. The Google+ Local opportunity is currently not recognized by many businesses (this will change) hence the is a short to medium opportunity

To claim and set up a basic listing generally takes less than an hour. However, to create a professional layout takes longer depending on available photo editing skills and tools.

To optimize the listing to ensure it has the best chance of display when a prospect types in a relevant search term requires at least some basic knowledge of keyword selection and SEO and (ideally) some basic HTML skills. Depending on the level of skill available within a business, optimization of a listing (the key to the whole process of raising your profile) can take several hours.

A Google+ Local page is therefore essential for any local business intent on maximizing the returns on their local search engine marketing efforts. Although a listing is free there are some challenges involved in setting up and optimizing a listing correctly but there is a number of online marketing education and support websites that can help a local business get found on Page1 of Google.


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