Using social media in business is something all publicists and entrepreneurs are going to have to learn to be successful today and in the future. While the challenges facing the small garage entrepreneur are as daunting as ever, the opportunities for a big payoff have also never been greater. Today represents one of the most opportune times to develop and market a product because the barriers to product promotion have never been smaller... and I'm going to shrink them to nothing for you today.

How Using Social Media in Business Pays High ROI

The very first lesson in using social media in business involves cost. As an accountant I have a great appreciation for the value of a dollar, particularly when it comes to promoting a product or service. The beauty and attractiveness of working with a profile based platform like Twitter, Facebook, or MySpace is that the initial page or profile is free. The web page an entrepreneur or web publicity firm creates for businesses or products is free of charge on these big networks. As long as the message on the site is controlled / managed well any unpaid click-throughs from the pages that result in sales are of infinite ROI. How can that be bad?

Paid Advertising on Facebook Is Extremely Targeted and Beating the Pants Off Google

Internet marketing professionals will secretly tell you that getting banned from Google AdWords may actually have been the best thing that every happened to them. Why is this? Because getting kicked off of Google forced them to search for other places offering paid advertising. Internet marketing pros quickly learned using social media in business pays big dividends given how well focused ad targeting can be on Facebook. Between the half billion page views per day and the targeted advertising features the ROI results are speaking for themselves. Google AdWords is becoming irrelevant to the very web entrepreneurs that made it a success in the first place.

Using social media in business doesn't have to take a lot of time when the right tools are used and are setup properly intially. Click here to see how to use social web marketing efficiently and cost effectively to streamline your company's publicity efforts.