This Article is About
marketers
viewing audience
building relationships
giving feedback
facebook
successful marketing
youtube
google
What Does The Continued Expansion In Popularity And Use Of Youtube Mean For Video Marketers?
Join 1000's of Authors at StreetArticles Today!

Research from various entities show that YouTube is the undisputed king in the online video domain by far, consistently smoking the competition throughout 2011. The site is generating billions of monthly views in the U.S. alone, and with Google enhancing the platform at such a rapid rate, its numbers in both views and usage are only expected to increase. Plain and simple - the continued growth of YouTube means it has become too important for video marketers to ignore. If you have no idea of how to begin, these tips will explain how you can start taking advantage of the online video sensation.

Publish Content with the Viewer in Mind

Establishing a YouTube presence is similar to establishing a presence on a social network like Facebook or Twitter. You are essentially providing a way for people to approach and interact with your brand. This is obviously a good thing, but you need to be very careful about the videos you publish to entice your audience. You don’t want over or underwhelm the viewer with your content, both of which is easy to do on this platform. While something like a product demonstration could go over well, never underestimate the power of getting a spokesperson to appear on camera with a special message for the viewing audience. This is a great way to deliver content that engages the viewer, and humanize your business at the same time.

Build Relationships in the Community

These days, successful marketing is about facilitating two-way communications. What we mean by this is that instead of doing all the talking to your audience, you open up the door and let them talk to you as well. A good video might get you a couple of views and a bit of short lived hype, but the real benefits of leveraging this platform come from building relationships. Whether it is giving feedback or making recommendations to others, consumers love to play a role in the growth of the brands they support. Luckily, YouTube makes this convenient with a host of user-friendly features, so you definitely want to put an emphasis on building those bonds.

Transport the YouTube Experience

YouTube is great for video marketing, and outside from the equipment and idea, pretty much provides everything you need to make an impact right from within the platform. However, it is also quite flexible, meaning you can implement it somewhere else and still benefit. For example, you can easily engage visitors by embedding the video content you posted on YouTube on your own site. You can take this approach further by sharing that same content on Facebook, Twitter, and a host of other social networks. Yes indeed, the YouTube experience is extremely portable.

Although YouTube is not the only option you have for video marketing, with all the clout it has in the digital channel, it just may be best. One thing that cannot be denied is its potential. In the right game plan, you may find that YouTube is the perfect complementary piece to the puzzle.


Street Talk

No comments present
You May Also Like
A General Guide for Beginner Online Marketers
Making money online is real work, and isn't easy. Many so called "gurus" would have you believe that you can just sit back and the money will come flying into your bank account. Unfortunately, that's the worst idea they implant in your mind right from the beginning of your making…
0
  Likes: 0

What is the Best Keywords Tool Available for Marketers
What is the biggest hurdle for an internet marketer, you may ask. In my humble opinion, it is locating a keyword you can very profitably monetize on. I am certain you have experienced many mental blocks, sitting in front of your computer screen, racking your brain, trying all sorts of…
By: Lindal Leon in  Internet and Businesses Online   Mar 24, 2011  
0
  Likes: 0

Convert Your Subscribers With These List Building Strategies
Many marketers think that list building strategies just involve building a list. They don't think about what to do with their list. Here are some tips to Karen Pore shares simple list building strategies. When most marketers think about list building strategies they only think about methods that can be…
By: Karen Pore in  Internet and Businesses Online  >  List Building   Jan 29, 2012  
0
  Likes: 1

Why Is A List Important To Your Online Business?
There seems to be some confusion about list building, and the importance of a list in online marketing. Since a list is such a basic tool in internet marketing, you should learn every aspect of list building. What do you achieve when you start and increase your mailing list? You…
0
  Likes: 0

Making A List Checking it Twice
Who's on my list? What is my list for? Do I need a list? Serious questions with important answers. Let's start with who's on my list. Whether you're using Ezine lists or Ebooks to get the word out you will still need a list. The list is both inventory and…
By: jason7 in  Internet and Businesses Online  >  List Building   Dec 05, 2011  
0
  Likes: 3

Ways To Increase Your Mail Opt Ins and Your General Sales
List building is not just about putting names on your list. I know that some marketers and entrepreneurs believe that is all it is. However, it makes more sense to treat your members on your list as individuals and to also involve them in your marketing and promotion efforts. This…
By: Martin Cohn in  Internet and Businesses Online  >  List Building   Jul 18, 2011  
3
  Likes: 0

Get Backlinks Quickly And Easily Using Blogs
If you're an online marketer, probably one of your highest priorities is to get backlinks to your website. Though there are a variety of ways to get backlinks, I'm always amazed at the emails I receive from people essentially begging me to put a link to their website on mine.…
By: mrobert2011 in  Internet and Businesses Online  >  SEO   Feb 20, 2011  
0
  Likes: 1

A Facebook Page
Everyone you know has a facebook page these days. Why does everyone has a page? They have a page because they want to be social and connect with people from around the world or maybe even old friends. It allows you to stay connected with the people you do not…
By: kendrick in  Business  >  Networking   May 23, 2012  
0
  Likes: 1

How to Make Fast Money Online
Many people want to know how to make fast money online. The trick is in knowing how fast is fast? It takes some time to learn how to do it, some good hard work to set it up, and then some tweaking and changing to make it more efficient. Don’t…
By: Andy Denton in  Internet and Businesses Online  >  Affiliate Revenue   May 17, 2011  
1
  Likes: 1

Build Self Esteem Through Motivation
People who can motivate themselves to use their skills toward reaching positive goals often feel good about themselves. Here are some techniques to motivate yourself: Outline for Motivation Think about what you want to accomplish in life (for instance, writing a short story or directing a school play). I suggest…
By: Sarah Mathews in  Self Improvement  >  Self Esteem   Dec 27, 2011  
2
  Likes: 0

Free SEO
100% working free SEO tips Dear friends in this article we will tell you how you can increase your website rank from your home without investing any money. It is not very difficult. You have to give only some time for that. You can search on internet for free SEO…
By: Bea Ramos in  Business  >  Marketing   Jun 02, 2016  
0
  Likes: 0

Use High Standard Pigment Paste for Your Business
If you need colourant for your business, you should try to find the best providers in the field. Never settle for low quality products when you have the chance to get high quality ones for such good quotes. The pigment paste can be found for very good prices, you will…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Find Quality Tinter Services Online
Every business that deal with crayons, paints and other coloring materials needs to make sure they get good color development, in order for their clients to be fully satisfied with their services and products. When searching for dyes and pigments, you should make sure you get them from professionals who…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Achieve Great Colouring Results With Pigment Paste
If you work on a project that implies a colouring process, you must be interested in your options for pigment paste and quality stainer. Achieve optimal results with the right painting product! You might be overwhelmed by the wide range of options you get for pigment paste or stainer. The…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Distinguish Quality Products for Pigment Dispersion
Whether your industry relies on the usage of pigments or you need an appropriate colourant for your personal project, you need to acquire some tips to help you find the best product available on the market. There are certain aspects you must evaluate when looking for the right colourant. As…
By: aby in  Business  >  Marketing   May 28, 2016  
0
  Likes: 0

Article Views: 1913    Report this Article