This Article is About
e mail marketing
using social networks
social networking sites
article marketing
marketing on the web
offline business
promoting your business
pen to paper
family and friends
What Is Online Advertising And How It Can Improve Your Business
Join 1000's of Authors at StreetArticles Today!

You've been wanting to try marketing on the web, but what is online advertising and how can it improve business for your local company? Online advertising connects consumers that want to purchase your product or service through online sources. Basically the world wide web.

Discover What is Online Advertising and Four Ways to Make it Work For Your Company

E-mail marketing is an efficient way to advertise online.

Providing an opt-in on your website will collect names from people who like your product or service. Providing information that will interest your customers or save them money is a way to get permission to contact them on a daily, weekly or monthly basis. But be careful because unsubscribing or opting out of your list is fairly easy to do, so don't send them just something to buy make sure it brings value too. You don't want them to unsubscribe because it is much easier to keep the customers that you do have instead of trying to find new ones. News or trends related to your industry will keep them interested in your newsletter.

Article marketing can be accomplished with very little money, but requires hard work.

Put pen to paper and show your expertise in your industry because article marketing will get your local service or business noticed. The article resource box located at the bottom of your article is the place for a great call to action, most article directories require valuable content and not just an article filled with the advertisement of products or services. People like to read informational articles that help them in some way. By writing you'll be able to provide articles that people enjoy reading and not only that but the article directories provide backlinks to your website.

Marketing your offline business by using social networks has become huge.

Social networking sites are being used by more adults to stay connected to family and friends and so they provide a way to stay in front of your customers. Promoting your business on most social network sites is really easy. Make sure you provide valuable information. Giving the customer what they want in the form of tips or articles will allow them to follow your business.

Owning a company website.

For online advertising, having your own website is the most powerful way your company can achieve online success. You get to pick the look of your website and decide what is allowed to be on your company site, in other words complete control. With online real estate, your site, you can incorporate all the ways of online advertising mentioned above and direct the consumers to your website. Bringing in more traffic and providing backlinks along the way.

Knowing what is online advertising and putting to use everything that type of marketing has to offer can be rewarding as well as a challenge. This article is just the tip of the iceberg of what can be done. Utilizing the type of methods that work for your company will take a just do it attitude and dedication.

Find out more about what is online advertising including tips on SEO, backlinking and how to get your website on the first page of the search engines.

About the Author

April Lemarr has been internet marketing for a few years and is now using her knowledge to help small, local businesses succeed online check it out on

Street Talk

Great Post!! Anna lopez LowkeyMedia Marketing Team

  about 1 decade ago
You May Also Like
Want To Keep Your Customers Who Visit Your Web-Site?
How can you make more sales without having to drive more traffic to your web-site? The real truth is that the majority of the people who visit your site do not buy anything. This is a known fact, only about two percent of all the people who visit your web-site…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jul 24, 2011  
  Likes: 2

Making Money With Affiliate Programs Using E-mail Marketing
You can't be online for long without hearing the mantra "the money is in the list," and if you are looking to start making money with affiliate programs, then using e-mail marketing and building a list should be regarded as an essential part of your strategy. There are many reasons…
By: Tony Kitson in  Internet and Businesses Online  >  Affiliate Revenue   Jan 27, 2011  
  Likes: 0

What Will Maximize Marketing Roi - E Mail Marketing Or Social Media
Email marketing is dead – long live social media at least that is what some marketers believe but which will maximize ROI on marketing effort. This article attempts to answer that question. There is little point in talking when nobody is listening so the first point to consider is who…
By: Phil Smith in  Business  >  Marketing   Sep 13, 2013  
  Likes: 0

Marketing Objectives
Have a book to market? Be loud, tell everyone that is available. This is the most important strategy to market a book, go your own way to do most of the word of mouth advertising. Second, find a way to include paper advertising to compliment your spoken advertising, but do…
By: Yessy Rigg Suarez in  Writing and Speaking  >  Book Marketing   Aug 01, 2012  
  Likes: 2

Become A Wealthy Affiliate
Make money online by becoming a wealthy affiliate I was once in your shoes, looking for a way out when I came across Wealthy Affiliate University. This online school specializes in internet marketing, it's all they teach. This university has everything you need to get started with building your online…
By: angie smith in  Internet and Businesses Online  >  Internet Marketing   Nov 30, 2012  
  Likes: 6

Top Ten Internet Marketing Strategies
Internet marketing has the benefits and power you need to bring your online business to fruition. Many company's on the web offer expensive and confusing promotions that sometimes work and sometimes they don't. Regardless if you have been a marketer for years or just starting out, if you do not…
By: dolph in  Internet and Businesses Online  >  Traffic Building   Apr 13, 2012  
  Likes: 1

Internet Marketing In Nigeria
Nigeria is one of the developing countries in the world that is still struggling to take full advantage of the opportunities online. The internet is an haven for so many and had made many wealthy within a short period of time. Nigerians like to explore opportunities and that is one…
  Likes: 5

Wealthy Affiliate Reviews
WEALTHY AFFILIATE REVIEWS: I was searching for information on how to learn internet marketing when I came across Wealthy Affiliate University (WAU). At first, I thought this is another internet marketing gimmick by the so-called guru to rip people off their hard earn income until I did my research and…
  Likes: 2

How to Earn Money on the Internet – Best Training
It’s great earning a living from home. There is no commuting, no boss or awkward colleagues. Internet marketing is one of the best methods of making money online. People new to the internet soon discover it is better to learn how to earn money on the internet than wasting money…
By: John Regan in  Internet and Businesses Online   May 26, 2011  
  Likes: 0

Advanced Methods for Success In Affiliate Marketing
When developing your online affiliate marketing program there are many things that need to be considered and explored. Are you ready? Take the time to explore your options once you have gotten the right affiliate program in place for you and your business. You can build great customer relations, and…
By: Carla R Hayes in  Internet and Businesses Online  >  Email Marketing   Nov 28, 2011  
  Likes: 3

Cheap Link Building - 3 Free Backlinking Sources
In many cases cheap link building is more than enough to establish credible authority with the major search engines. While others may contend that elaborate software or expensive services are necessary to get enough street credentials or page rank the truth is usually a few well placed links are more…
By: Barry Livingstone in  Business   Jan 28, 2011  
  Likes: 0

Online Phone Reverse Lookup - How To Perform A Phone Lookup
An online phone reverse lookup is one way to find out who is calling you. In this way, you won’t feel threatened when an unknown number calls or texts. You can even verify the identity of the person behind that number so you can avoid scams. Many websites offer phone…
By: Pedro Sousa in  Relationships  >  Communication   May 22, 2013  
  Likes: 0

Social Media Etiquetteand How It Can Help You Succeed
"Etiquette" is a French word that literally means a "tag" or "label" and it pertains to how one acts in a social setting. If one acts according to social norms then that person is considered to have etiquette. But what I've noticed over the years, especially with the success of…
By: Gary Chappelle in  Internet and Businesses Online  >  Social Media   May 15, 2011  
  Likes: 0

Marketing Ideas
Marketing a product or service is the life blood of any organisation and if you do not know how to so,it will be to your detriment. You can have a superb product, however if nobody knows about it then it is going nowhere. The tools that a company uses or…
By: Chris48 in  Business  >  Marketing   Feb 24, 2013  
  Likes: 4

Social Media Campaign Examples
If you want to be a successful Internet marketer these days, you have to start using social networks for marketing. The best way to learn is through social media campaign examples. Those who adapt quickest to the ever-changing online world will benefit the most. First, let’s take a quick look…
By: Steve DeVane in  Internet and Businesses Online  >  Social Media   Jun 23, 2011  
  Likes: 0

Article Views: 5223    Report this Article