What Top Business Leaders Can Teach Digital Marketers In Singapore
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Marketing per se is a tricky process of customer research, market analysis and advertising. Add digital strategies to it and digital marketing creates a whole new breed of professionals who are knowledgeable of ways to promote company brands. However, while the advent of technology in Singapore has certainly shifted changes in the marketing industry, the challenges to further get people to connect and interact with a brand makes it even harder and longer. Changes like these leads to daunting and stressful days for a marketer in Singapore.

To inspire this workgroup, below are five successful business leaders whose mantras can be applied by digital advertisers in achieving a more fruitful life while doing the job they love to do.

Steve Jobs. There is no foolproof method to digital marketing. Every method can result to favourable customer response, and higher revenues in the long run, if such method is done out of perseverance and determination. The founder of Apple Company shares this mindset when he said that “every individual must learn how to listen to their inner voice and not on the opinions of others”. Marketers do have that third sense of knowing if the strategy would work. Most of the time, the strategy gets changed due to upper management restrictions, client disapproval or someone talked their way into cancelling it.

Guy Kawasaki. This renowned entrepreneur, investor and author said that “life is a constant trial-and-error process”. Hence, perfection should not be considered as the destination because such goal would only result to wasted time. Mr. Kawasaki believes that, instead of working hard for perfection it should be something worthwhile. The same ideology can be applied by digital marketers by keeping in mind that the best ratings and standings should not always be the goal, it’s forging a lasting connection with the audience or customer.

JK Rowling. The billionaire author of the Harry Potter series said that “it is okay to fail”. In fact, she said that anyone who has passion for something must be prepared to fail and take risks. All Singapore SEO Agency marketers can improve their work mantra not by working harder to achieve goals but by welcoming failure and risks with open arms and an open mind.

Reid Hoffman. Mr. Hoffman is the co-founder of LinkedIn. Given the nature of his business, he emphasized the importance of networking in achieving success not only at work but also in one’s personal affairs. At the same time, Mr. Hoffman shared that “success is not always a journey uphill because trials may place a person sideways or even back to where he or she started”. Knowing this, digital marketers must remember that the future of search engine marketing is full of uncertainty, a series of trial and error campaigns.

Chris Gardner. The author of the book, ‘The Pursuit of Happiness’ said that achieving balance in life is more important than securing the fatness of one’s bank account. Employees doing SEO in Singapore must bear this in mind by ensuring that they allocate ample rest and relaxation amidst their busy schedules. Also, they should always take care of their relationships with their family and friends because these are the people who will inspire them to push forward despite all the obstacles that may hinder them.


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