Your Story Is Your Marketing Strategy
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Your Story is Your Marketing Strategy

No matter you run big company or manage small online business, there is always room to strength your brand with simple and effective tactics in the marketing strategy.

Companies are always trying to create marketing tool that will make the brand history, which will generate Buzz for their products, and these products make a permanent part of the lives of customers. Large companies have the luxury of throwing thousands of dollars on advertising, but small companies can rarely afford that. I learned that the most powerful marketing device that a small company can develop is simply a story.

Here's what I mean:

Tell the story of your company

Everyone wants to know the story behind the story, especially when there's a hero involved in it. I recently spoke with the owner of an agency who told me that he started business just because another company bought the company where he worked and asked him to change the team that worked. Rather than do that, he quit and started own company. The new company hired the old team and successfully avoided laying off many workers. Listening to this story, it was nice to see the other side of the business, which is insensitive at times, and at the same time, he became dearer owner from my point of view.

Tell the story of your product

On one fair this week, I stopped at the stand of Japanese company that makes Japanese-style compartments for separating rooms. For someone who wants modern lines, this is not the kind of product that would have looked more closely. So what is it that made me stop? The company had made space for a workshop and had delivered an artist from Japan that showed how the product is made. The difficulty of making this piece was amazing. He made a nice product in a way that never before would have looked if the owners do not portrayed as a story.

Tell your personal story

If your business is based on service, your personal story of why you do what you do, not only will attract attention, but it will be a testament to your expertise. The agent who helped me find apartment was a successful psychologist before becoming a sales agent, and that it emphasized all prospectuses provided by the customer, because he knows that buying or selling a home is difficult emotional experience. With this in mind, hundreds of agents that I could choose, I just chose him.

Tell your customers how you start the story

Informing consumers of your story can be just as important as familiarity with your product. There is an independent bookstore near my house, with shelves frequented. I very rarely buy books there, and the store is set to sign on the door looking for buyers who enjoy to shop locally and they want back from the bookstore to be open, as well as looking for supporters of independent publishers who would support it would bought something from them. Now whenever I go to the store, I buy something, even I do not need anything...

This is how I advice companies in their efforts to create a brand. On this way, a professional business web design company in London - Dazines, manage to grow their customer base by 20%. Next time you want to bribe your customers, think beyond your products and remember that facts are recorded, and the stories are remembered.


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