Are HTC Causing Its Own Problems?
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Are HTC Causing Its Own Problems?

We’ve recently seen news break about the HTC One’s successor being named the ‘All New HTC One’, now we can all say that this is a pretty bad name, but what other choices did HTC have? And did they cause this problem itself?

There’s no arguing that HTC released a brilliant phone in the original HTC One, but the name isn’t a good one at all, and never offered an easy way to make a second handset.

The options were immediately cut down by this opening decision, but it definitely wasn’t a lost cause by any means, in fact some names actually offered some promise.

HTC One+

This was definitely a favourite among most of us, although it isn’t a great name, it definitely offers a bit more marketability that the chosen label.

But the problem with this name is that it makes the new model seem like more of an upgrade on the original HTC One rather than an entirely new smartphone.

HTC One²

This name probably offered the most continuous ability compared to most of the others but would be far more complicated for all us writers to get down quickly and easily.

This would be more sellable as well, being able to go up to the HTC One³ and so on, making for some pretty cool looking packaging possibilities.

HTC One Two (2)

This definitely doesn’t roll of the tongue very well, but it gets the job done a bit better than ‘The All New HTC One’.

This could be done with the number or written version of two, but either way it wouldn’t be ideal, definitely getting more confusing with the HTC One Two Max/Mini variants.

HTC M8

Why not stick with the codename? It’s better than the new name HTC has concocted, but then it also loses the brand name that HTC has built up using the HTC One.

It doesn’t really make much sense either, probably because its sole purpose was as a namesake until an actual name was decided upon.

HTC Two

Definitely a popular choice originally, but like the HTC One, it doesn’t trim down well, with many phones, you can cut them down to the S5 or 5c for example, but the Two makes no real sense.

It would be the simplest name to go with, but wouldn’t be an ideal choice either.

All of these names have their good and bad sides, but the argument we are posing now is whether HTC should be in this position in the first place.

If it came up with a decent name for the HTC One, it wouldn’t be forced to choose between a batch of such troublesome names.

The rumours based around the All New HTC One are sounding good; it’s just the name we’re really worried about in all honesty.

If HTC change the name somehow, and keep everything else going like normal then we’re sure that it would be a hit.

But if the name stays how it is, it might not drive returning customers away, but it could make brand new users think twice, even with the phones expected specs.

You can see an extended look at the HTC's recent choice of name in an article on mobilephones[dot]com.


Street Talk

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