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Mobile Marketing Strategy: 3 Tips For A Successful Mobile Advertising Campaign
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Mobile marketing is becoming a very effective way to get the word out about your products or services. SMS (or) texting makes it very simple to send a message out to lots of cell phone customers in a short period of time. This same technology has made it easy for people to request information about your product or service. All they have to do is text a code to your phone and they have the requested information. However, there are some things you need to do before you run off and start a mobile marketing campaign. The rest of this article gives you some ideas of things you can do to capitalize on this growing trend before it becomes over saturated...like email marketing.

Collect A Cell Phone Number From Every Website Visitor

Collect cell phone numbers on opt in lists so you can send text messages about special offers. I am quite sure that you are already collecting names and email addresses for your list. While you are doing that, just add a field for a cell phone number. Explain that this is so you can text them special offers. Be sure to ask permission before you start texting these people and make sure that you have an easy way to opt out.

Create Mobile Apps

Mobile applications are all the rage these days. One great way to get people's attention is to create some type of mobile application that is only available at your website. Granted, this does require a bit of technical know how. If you or your employees don't have this expertise, find someone who does and hire them to create your mobile app. It's even better if you can make the application free. That way you'll have people flocking to your site to get this free application. Just make sure they know that by using your application they are agreeing to receive text messages from you in the future. This makes your mobile marketing strategy work similar to your email marketing strategy.

Optimize Your Website For Mobile Devices

This is an important part of your mobile marketing strategy. Many people view websites from their mobile devices when they are on the go. The easiest way to do this is to use a wordpress site because wordpress has a free plugin that makes it super easy to create a mobile friendly site. This plugin is called Wordpress Mobile Pack. You can just go to your wordpress blog (must be hosted on your own domain), go to where you install a plugin and type in wordpress mobile pack. You can install it right from the dashboard by following the instructions.

Include Your Mobile Call To Action On All Forms Of Advertising

Be sure your mobile call to action is on all of your marketing pieces. Once you create a mobile marketing campaign, be sure it is on every marketing piece you create. Put on your business cards "Text keyword to 3524 for a free wallpaper (or whatever your offer is)" to get the attention of the people that get your business cards. Put your mobile call to action on your website, on your letterhead, invoices, in your radio ads-this way people are sure to see your mobile ad and take action.

While the mobile marketing strategy is still a relatively new tactic, it is important for you to take the necessary steps now so you can take advantage of the newness of this technology. Now is the time to get in front of this trend. Don't wait until this has become old hat and people start ignoring the promotional text messages that they get like they ignore commercials on television or radio. Get started on at least one of the things mentioned in this article today for profits tomorrow. You can find out more on my blog at Internet Marketing AK.


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