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Mobile Marketing Strategy A Guide For Small Business Owners
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A mobile marketing strategy is a must have these days if you want to have a successful small business. Just like it is no longer optional to have a website of some sort, marketing to people with cell phones is something your business needs to consider doing if you want your business to be able to weather any economic storm. Texting (or sending SMS messages) technology makes it easy to reach cell phone users without interrupting their day too much. You aren't making their phone ring at an awkward moment. You are merely sending a text message to their phone. Usually the alerts on text messages are not as loud and annoying as the phone ringing. You can't just start texting everyone you have a cell phone number for. After reading this article, you will have a better understanding of how mobile marketing works and what to consider when developing your mobile marketing strategy.

Basically mobile marketing works the same way other forms of permission based marketing do. You ask the consumer for permission to send them information they want and you send it. The thing that makes mobile marketing different from traditional forms of marketing is the fact that your message will actually get seen. We all know that television ads get skipped, telemarketing messages get ignored, and direct mail gets thrown in the trash. People pay attention to their cell phones. If you can get a text message out to your prospect, you have won half of the marketing battle. You have gotten your prospect's attention. It's up to the sales page you direct that prospect to view to do the rest.

When you implement a mobile marketing strategy be sure that you capture every website visitor's cell phone number when you capture their name and address. Be sure to tell them what you want the cell phone number for. Always make sure there is a clear way to opt out. Something like "Text stop to 35478" works the best. You have to have the consumer's permission before you can start sending them messages. This is just the safest way to go in order to avoid complaints.

After implementing a mobile marketing strategy, make sure you get the word out about what you are doing. Are you offering a discount to people that opt in to receive your text messages? Mention that in your newsletter. Tweet about it to your twitter followers. Post it on your Facebook fan page. Wherever you have a large following, you need to talk about your mobile offer in order to get people's attention. Put your mobile offer on all outgoing mail. Make sure your mobile call to action is on your business cards and all other stationery you use.

A mobile marketing strategy is a very important piece of a small business owner's arsenal of marketing tools. Implement the things you have read in this article and you will be ahead of many of your competitors. Creating a mobile marketing strategy does not have to be that difficult. Take some time now to create a mobile marketing strategy for your company


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