Can The Oneplus2 Equal Mainstream Success?
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Just after being in the market for barely one and half years, the OnePlus company is manufacturing world class devices that match the specs of high end devices from apple and Samsung. First, was the unveiling of OnePlus one low cost smart phone that rivaled its way in between well known smart phone manufacturers. This smart phone ended up being one of the most talked about smart phone of the year by any smart phone lover who had used it. In less than nine months and the phone was trending all over. You will be surprised that demand for this Chinese smart phone at some time exceeded its supply forcing customers to be shortlisted on waitlists for weeks. This took several months for OnePlus company to catch up with this high demand.

Then came the new beast in the market, OnePlus2.This magnificent and powerful smart phone has hit the market with a bang. OnePlus2 was unveiled at a lower cost compared to traditional smart phone dominant giants like HTC, Samsung, Apple, LG and Sony. This device from OnePlus is being sold on an invite-based system, where buyers are sold the device directly.

What really makes OnePlus2 a superior device? Well, this beast is endowed with a better display, much fascinating design, quality camera and new features like the fingerprint scanner and the newly included type-C usb port. The cost of this trending Chinese smart phone ranges from as little as $330 to $390. This magnificent low cost smart phone has been awarded the much needed advertisement. OnePlus co-founder has been running a series of promotions both in North America, Asia and European markets. If you are not a OnePlus fan, you might not recognize him when he passes by. Don’t be left out, take the right step and acquire one .In one of its live exhibit , more than 40,000 people turned up to watch it live making the video views to hit the 100,000 views mark. OnePlus CEO insists on using a phone that is pocket friendly, embedded with every user’s dream specs.

This Chinese smart phone contains a new ringer switch that completely differentiates it from the other normal smart phones which have flooded the market. Remember that unlike most of the smart phones that are present in the American market, OnePlus 2 is unlocked. A feature that enables you to use it anywhere on the globe without limitations. The inclusion of the ringer switch has fascinated most of the users. Pei insists that addition of quality specs at affordable cost is all that is needed to market the next generation of OnePlus smart phones.

In less than two years, the OnePlus customer base has increased tremendously globally. Never the less, social media and several review blogs are ranking OnePlus 2 among one of those new low cost smart phones with high end features. Can you imagine that OnePlus has sold over 2 million smart phones since it entered the smart phone market? This is way an impressive start for a company that has been in the market for less than two years. In fact, OnePlus CEO says that the company will not use the traditional advertising techniques used by fellow competitors. He doesn’t value the use of billboards and ads as an effective way of advertisement.

As far as sales are concerned, OnePlus is exploring other methods it can use to sell its products. So far, direct to consumer strategy has been adopted. This has prompted the company to start up a team to explore the potential of easy distribution of products especially in the European markets. Using this method significantly reduces the cost added to the product by middlemen leading to exorbitant product prices.

With the increasing sales of OnePlus products, confidence is likely to increase. OnePlus2, which has received significant positive reviews for its high end specs, is expected to improve consumer confidence even more. An experience of the phone is all that one needs to ascertain the better specs embedded in this machine.


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