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Iphone And Ipad Mini: Will Microsoft Lose Its Dominance Over PC Market?
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Microsoft will purportedly lose its market share in PCs.Statistics reveal that increased popularity of smartphones and tablets will benefit Apple to take over the former. The Cupertino based Apple will capture majority of the platform from Microsoft, a reason which prompts Apple’s relentless efforts to retain its dominance over the tablet and smartphone segments.

According to a study conducted by Horace Dediu at Asymco, as reported to a leading daily, state that Microsoft’s market share is in jeopardy. This is primarily due to user preferences of smartphones and tablets over the traditional desktops and laptops. Apple will reach a breakeven point at sales in the next couple of years with Microsoft. Thus Apple will have the majority of the market with it while others will share the rest with Microsoft included.

The industry analyst went ahead to compare the ratio of Windows based PC sales to that of Mac last year. The result shows the lowest sale of Windows since the inception of Windows 95 OS. The analysis further states that adding iOS devices (IPad, iPhone and iPod) to Macs the ratio of sales between Macs and Windows shows a sharp increase towards Apple. To put in other words, Apple is quickly increasing its hold over the market with its streamlined products.

Microsoft too is geared up to counter this growing attack. The Redmond based tech giant has announced their own Surface tablet. Besides, it is also bringing all the desktops, tablets and laptops under the common platform of their upcoming Windows 8 operating system. The new operating system is compatible with the traditional keyboard and mouse as well as the other modern touch devices.

Apple, however, is also trying to expand its reach to the masses. It is slated to come up with less expensive devices among the much talked about speculations of the iPhone 5 launch in October. Going by the reports, Apple is launching the iPad Mini, a cheaper and miniature version of the iconic device to take on Google’s Nexus. It will have a smaller display with a toned down processor that will bring down the cost of production.

Google, one of the chief rivals of Apple and Microsoft is also making a mark in the industry. It has come up with the new Nexus 7 tablet which comes at a price of $199.99. The search giant has already achieved a significant place in the smartphone segment with its Android OS, that turned out to be hugely successful. The current smartphone market share of Google is above 50 percent whereas Apple has only 20 percent. Microsoft is in a budding stage with a share that’s counted in single figure.

If Microsoft can sell “a lot” of Microsoft Surface and also its PC partners, then the numbers can still change. Microsoft is still in a nascent stage when it comes to smartphones and tablets. Although the company promises to do a lot, having a huge legacy behind it, the success story is inarticulate as of now. It has had a busy time of late, launching a series of products in rapid succession, there is a lot of potential for success. Meanwhile, Apple too has launched its new series of Retina Display Macbooks along with a new iOS and iPhone. iPad Mini is the next big thing to follow. Industrial surveys convey that Apple’s sales will surpass that of Microsoft in the years to come. But the success story will largely depend on the strength of consumer tastes.


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