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Microsoft Surface Vs Ipad - Microsoft Attacks Apple's Ipad 4
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Microsoft Surface Vs Ipad  -  Microsoft Attacks Apple\'s Ipad 4

Last Week

Microsoft came out with an advertisement attacking Apple at their own game, literally. They used Siri. They had the iPad 4 side by side with the Asus tablet running Microsoft Windows 8. Each tablet was running features they are capable of running with Siri shouting things she can't do, or can't process, in the background. Let's run through the entire ad.

It starts off with the Windows 8 tablet self updating, while Siri explains she cannot update in that manner. Then the Microsoft tablet begins to watch some sort of video while sending somebody a message on the side, and when the iPad can only play the video, Siri explains she can only do one thing at a time.

Then they go on to take a stab at the limited functionality of the iPad 4, even without the ability to multitask by saying it cannot even run a mobile version of Microsoft's Powerpoint. And it lastly makes a joke by saying the only thing the iPad can do is use a piano app playing the most basic song, and closes with the iPad price tag being $250 more than the Windows 8 tablet.

One Day Later

Microsoft came out with another video comparing the features of the same two tablets. This time they did it without the "aid" of Siri. And to the average viewer and user of tablets, they make a pretty compelling argument as to why they need to buy the Windows 8 tablet, as opposed to the iPad 4. And this ad was specifically targeted toward business users of the tablets.

They begin by claiming the Windows 8 tablet is 0.05 inches thinner than the iPad 4, and that it's 0.28 ounces lighter. Then the functionality of the iPad is again attacked, showing it can run OneNote, but the Microsoft 8 Tablet can run a full Microsoft Office suite. The same issue with multitasking came up when the Microsoft Tablet was shown searching for something on the maps app, while video chatting. On the side was the iPad 4 shown switching windows to accomplish the same feat.

And the last two features attacked, or lack of features attacked, were the iPad 4's need for a micro SD adapter to use memory chips, and that in order to print from the iPad, there must be an AirPrint compatible printer connected to the network.

The Takeaway

It's interesting that companies continually compare themselves to the iPad, yet Apple does no comparing, and just features its own products. That's why, in my opinion, it shows the iPad is the standard by which tablets are made still.

Though these videos make it seem so cut and dry that the Apple iPad is worse than tablets running Windows 8. However, that is not the case. The Microsoft Surface vs iPad debate is much closer than the ads make it seem.


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